Digital Content Manager

evo Purpose: To make life better by building community and igniting the adventurous spirit that lives within us all. evo is leading multi-channel retail brand that stands at the intersection of community, commerce, action sports and the outdoor lifestyle. This is personified by a distinctly curated product assortment and a creative approach to crafting highly differentiated customer experiences. We define success differently than most. Balancing our goals of (1) building an iconic brand and business (2) creating an extraordinary place and path for our employees and (3) leveraging our success to give back, helping to empower underprivileged children is paramount to evos success. We have a passion for community, sports and lifestyle, and a collective hunger when it comes to building a great company together.

The Job

The Digital Content Manager is responsible for ensuring the quality, consistency, accuracy, and flow of product information and digital assets from product creation through PIM and onto evo.com. This role leads the team responsible for bringing product information to life online — ensuring that product details are accurate and complete, while clearly communicating what is valuable and distinctive about each product to the customer.

Working collaboratively with the Photo Studio, Buying, Site Merchandising, Product Operations, SEO, UX, and Technology teams, this role oversees the flow of vendor and vertical team information into PIM and the creation and maintenance of product pages. Deep knowledge of evo's core product categories is essential to this role and enables the team to assess the accuracy, relevance, authenticity, and customer value of product information.

The Digital Content Manager continuously looks for ways to improve how product information is created, enriched, and presented, using tools, automation, and emerging technologies including AI to improve efficiency and scale while maintaining the quality and expertise that customers expect from evo.

The Perks

• 100% paid health dental and vision*
• Paid vacation time*, sick leave, 40 hours volunteer paid time off
• Paid parental leave for birthing & non birthing parents
• Retail quarterly bonus program, profit share program* and long-term compensation program
• 401k matching
• Employee discount and access to pro deals on most the products we sell
• NGEY (New Gear Every Year): a new ski or snowboard setup to use for the season*
• Bike finance program and bike stipend
• Time together outside, volunteer activities, community events, ride days and annual retreat
• Flexible work schedules, remote work for eligible roles, and dog friendly offices
• Career pathing, leadership development, network development, training and performance feedback

Note: Availability of the benefits and perks may be subject to your location, tenure and employment type. The Company reserves the right to alter these benefits and perks in whole or in part at any time.

*Benefit not eligible for seasonal employees

The Opportunity

• Lead Content Creation Team: Manage a team responsible for creating and publishing customer-facing product information and SEO content on evo.com.
• PDP Pipeline: Oversee process of getting images and product information live on site from vendors through evo systems and teams.
• Product Information & Product Expertise: Ensure product information is accurate, relevant, authentic, and clearly communicates the value and key features of each product. Serve as a subject matter expert and resource to Site Merchandising, Buying, and other teams when evaluating how product information should be represented on site.
• Content Editing: Lead a team responsible for writing and editing web page copy to ensure clarity, accuracy, and engagement.
• Collaboration: Collaborate with UX and Creative teams to ensure product information is showing up accurately and well on site and is improving with business needs.
• Establish KPIs: Define and track team’s performance to get product live on site on time via On order list, advocating for resources and contract help as needed to maintain SLAs.
• Project Management: Collaborate with web and marketing teams to manage project plans and schedules related to website content.
• Team Building: Continuously improve the quality of product information and develop staffing plans that adapt to the variable nature of workloads.
• Efficiency: Explore ways to streamline day-to-day operations and uncover efficiencies within the team.
• AI & Emerging Technology: Stay curious about new technologies and proactively identify practical ways to use AI, automation, and other tools to improve team efficiency, enrich product information, reduce repetitive manual work, and improve the speed and quality of getting products live.
• Tooling and Resource Needs: Articulate evolving resource and tooling requirements for the team, and lead the effort to improve tools or provide contract resources as necessary.
• Other duties as assigned.