Digital Content Manager

The Digital Content Manager at Husqvarna is responsible for supporting Husqvarna North America’s end customers by maintaining brand and retailer .coms and internal content hub. This person will work within marketing team and will partner with product and sales to drive website content deliverables including navigation, search, marketing and product pages. This role will serve our B2C and B2B customers with a premium brand experience and accurate product information. Additional responsibilities may be added based on business needs.

Essential Duties:

• Maintain, audit, track and optimize marketing content on brand .com websites and retailer product pages.
• Maintain, audit, track and optimize product content, including specs, descriptions, A+ content on digital channels including brand .com, retailer product pages and B2B sites.
• Work with IT, product team and 3rd party vendors to ensure all product data, including articles, specs, images and descriptions are syndicated or updated accurately across all digital distribution channels.
• Drive product launches within digital channels and manage digital content calendar by collaborating with marketing and sales to ensure product landing and detail pages are delivered on time.
• Understand and respond to digital metrics and performance data to improve website content. Ensures proper coding and tracking of URLs are in place for analysis and ROI reporting.
• Work with global and local brand marketing teams to ensure brand .com has updated promotional content and messaging consistency across all product categories and B2B verticals.
• Employ SEO best practices and execute tasks based on real world results. Collaborate with marketing and IT teams to ensure web pages are optimized for search results to meet business goals.
• Lead digital platform projects in driving technology and automation forward to support product data integration and delivery of feeds for various platforms and B2B websites.
• Identify areas needing improvement and develop plans necessary to continuously move sales and marketing teams forward toward utilization of digital systems.

Required

• Bachelors degree with a focus in Marketing, Technology or related field
• 5 or more years of related experience
• Min. 5 years Ad Platforms
• Min. 5 years Marketing Platforms (CMS, DAM, Marketing PIM, Reviews, Content Hub, commerce)
• Min. 5 years Database Management
• Min. 5 years Microsoft Excel

All your information will be kept confidential according to EEO guidelines.