Digital Content Manager

The Digital Content Manager is responsible for developing, managing, and optimizing digital content across all online channels to drive guest engagement, brand awareness, visitation, and revenue for the casino resort. This position oversees content strategy, website management, social media content, email marketing content, entertainment promotion assets, and on-property digital communications. The role collaborates with cross-functional teams to ensure a consistent and compelling brand presence across all digital touchpoints while supporting organizational marketing objectives.

• Develops and executes a comprehensive digital content strategy supporting gaming, hotel, dining, entertainment, promotions, special events, and other resort initiatives.
• Maintains a consistent brand voice across all digital channels and ensures content aligns with company goals, brand standards, and regulatory requirements.
• Creates, manages, and maintains editorial, promotional, and content calendars to support marketing campaigns and business objectives.
• Manages and updates the casino resort website and mobile application, ensuring content is accurate, timely, relevant, and aligned with organizational priorities.
• Optimizes website and mobile content for user experience, search engine optimization (SEO), engagement, and conversion objectives.
• Oversees content creation, publishing, and maintenance across social media platforms to drive brand awareness, guest engagement, visitation, and loyalty club participation.
• Supports integrated marketing campaigns by developing and executing digital content across websites, social media, email communications, mobile applications, and digital signage platforms.
• Partners with the Advertising & Brand Manager and other stakeholders to translate campaign strategies, messaging, and brand standards into digital content and channel execution.
• Collaborates with Marketing, Casino Operations, Food & Beverage, Hotel, Entertainment, Public Relations, Player Development, and other departments to gather, develop, and publish content supporting property initiatives and guest experiences.
• Coordinates the development of digital creative assets, including photography, video, social media content, website content, email communications, and digital promotional materials.
• Monitors website, social media, email marketing, and digital performance metrics; analyzes audience engagement and content effectiveness; and recommends strategies to improve performance and conversion rates.
• Develops reports and presents insights regarding digital channel performance, content effectiveness, audience trends, and key performance indicators.
• Identifies emerging digital trends, technologies, and content opportunities and recommends innovative approaches to increase audience engagement and business results.
• Ensures all digital content complies with applicable gaming regulations, advertising standards, legal requirements, responsible gaming guidelines, and company policies.
• Maintains accuracy of promotional information, disclosures, terms and conditions, and required legal disclaimers across all digital channels.
• Creates and maintains policies and procedures related to digital content management, content governance, and online publishing standards.
• Performs other duties as assigned.