Digital Content Manager

At Joie we believe life with little ones should be less work and more fun. As a global baby gear brand, we are committed to creating thoughtfully designed, safety-first products that combine quality, style, and affordability to make everyday life easier for families. Driven by innovation, collaboration, and a passion for giving back, we strive to make a meaningful difference for families, our communities, and one another.

About The Role

The Digital Content Manager leads Joie’s global digital content ecosystem across social media, websites, and email, ensuring a consistent, high-quality brand experience across markets.

This role owns the global content strategy, planning, and governance for digital channels and serves as the central connection point between the global brand, regional marketing teams, and e-Commerce partners. The Digital Content Manager ensures content is scalable, locally adaptable, and aligned to business priorities.

As both a strategic leader and people manager, the role is responsible for setting clear standards, building efficient and repeatable processes, and developing a high-performing team that delivers measurable impact.

What You’ll Be Doing

Global Content & Planning

• Own Joie’s global digital content strategy across social, web, and email channels.
• Build, maintain, and govern a single, integrated global content calendar across digital channels.
• Lead cross-functional planning with regional marketing teams and ecommerce partners to align product launches, campaigns, and key commercial moments.
• Balance global brand consistency and priorities with regional market needs, enabling effective localization.

Social Media Leadership

• Own and evolve Joie’s global organic social media strategy across Instagram, Facebook, TikTok, YouTube and emerging platforms.
• Oversee global social content planning and execution in alignment with the broader global content calendar.
• Manage and develop the Social Media Manager, including goal setting, performance management, and capability developments.
• Ensure global social content is built for scalability and localization across subsidiaries and distributor markets.
• Partner with PR and customer service teams to establish clear community management standards and escalation protocols.

Web Content Oversight

• Oversee global brand content across EMEA, LATAM, and APAC Joie websites, in partnership with regional teams, IT and eCommerce.
• Manage and develop the Website Coordinator, driving clear priorities, workflows, and quality standards.
• Ensure website content aligns with global brand storytelling, campaign priorities, commercial objectives, and content timing.
• Optimize content to effectively communicate product features, merchandise across the range, and help consumer decision making.

Email Marketing Collaboration

• Partner with the EU ecommerce team on global and regional email marketing initiatives.
• Ensure alignment of email content with broader campaign strategy and global content calendar.
• Review and approve email content and design to ensure consistency with brand standards.

Platforms, Tools & Governance

• Own Joie’s digital content and social media platforms (e.g., Hootsuite and related tools).
• Establish scalable workflows, governance models, and onboarding processes for regional teams.
• Evaluate and implement tools to improve content planning, execution, and reporting.

Leadership & Performance

• Lead, coach, and develop a small global digital content team.
• Define, track and report on digital content KPIs tied to brand and commercial outcomes.
• Deliver clear, actionable insights to global marketing leadership.
• Contribute to long-term planning for content scalability, channel evolution, and capability building.

This position description is intended to provide a summary of the major duties, tasks, and responsibilities of this position and should not be considered an exhaustive list of all work requirements. Other duties may be assigned.