Digital Content Product Management

Develop comprehensive marketing campaign strategies aligned with business objectives, working closely with Marketing teams to identify content opportunities that drive user engagement and business growth.

Lead end-to-end content operations from strategic planning and content creation to campaign execution and performance optimization across infotainment platforms.

Coordinate with cross-functional teams including marketing, product, design, and technical teams to ensure seamless content integration and consistent brand messaging.

Manage content calendars, campaign timelines, and resource allocation to ensure timely delivery of high-quality content initiatives.

Analyze content performance metrics and campaign effectiveness to optimize future strategies and improve ROI on marketing investments.

Establish content standards, guidelines, and best practices that ensure brand consistency while accommodating localized market needs.

Identify and cultivate strategic content partnerships with external vendors, agencies, and platform partners to expand content capabilities and reach.