Digital Copywriter – Paid Ads
Nature of work: More short-form, performance-driven copywriting than long-form brand storytelling. Think headlines, ad captions, call-to-actions
Core focus:
Analyse campaign briefs and recommend optimal ad formats and creatives.
Write persuasive and engaging copy for paid ads, landing pages, and email campaigns.
Writing copy for paid media ads (likely Meta Ads, Google Ads, LinkedIn Ads, etc.)
Source or recommend visuals (images/videos) to complement ad copy.
Create basic banners and creatives using Adobe Express / Adobe Photoshop
Adapt and refine ad copy in response to campaign optimisation needs
Analytical thinking (understanding how copy affects engagement/click-through rates)
Proofread campaign materials, ensuring clarity and brand alignment
Collaborate with paid media managers to design and execute A/B tests
Review campaign data across platforms and translate insights into content recommendations
Stay up to date with social media guidelines, ad trends, and best practices
Support overall marketing strategy with fresh, data-backed creative ideas
Requirements
- Excellent written and verbal communication in English (clear, concise, persuasive)
- Experience writing for paid ads
- Basic creative sense (choosing or pairing visuals with copy)
- Basic Adobe Photoshop/Adobe Express skills
- Exceptional organizational skills with an ability to manage multiple tasks while maintaining a high degree of accuracy with meticulous attention to detail
- Strong grasp of social media guidelines and content best practices
- Experience writing for B2B topics
- Strong understanding of content marketing principles and awareness of industry trends
- Curious, proactive, and eager to learn paid media optimisation
- Minimum 2-3 years of experience
- Bachelor’s degree in English, Marketing Communications, or related field
Benefits
- Exposure to global team and work culture
- Great work-life balance
- Good structure and system in place
- Dynamic and multi-national work environment
- Supportive team culture and opportunities for professional growth