Digital & Creator Marketing Manager

Digital & Creator Marketing Manager

CLASSIFICATION/STATUS: Full Time, 40 Hours, Exempt, Permanent

WORK LOCATION: Hybrid – New England

DEPARTMENT: Client Services – Communications and Media

REPORTS TO: Associate Director of Communications and Media

JOB LEVEL: 3 – Professional

AREAS OF OVERSIGHT: Digital Marketing, Social Media, Creator Marketing & Campaign Execution

SUPERVISORY RESPONSIBILITIES: No direct reports

YOUR ROLE & IMPACT AT ASG

As part of a purposeful team at Archipelago Strategies Group, Inc. (ASG), the Digital & Creator Marketing Manager leads the development, execution, and optimization of digital marketing strategies across multiple client accounts. This role is responsible for managing the digital components of integrated campaigns, including paid digital advertising, social media, YouTube and video advertising, email marketing, content marketing, website initiatives, and creator and influencer marketing.

The Digital & Creator Marketing Manager works across ASG teams to translate client goals and broader campaign strategies into coordinated digital plans. They partner closely with Creative, Media, Communications, Community Engagement, and Client Services to ensure digital initiatives are strategically aligned, delivered on time, and optimized throughout the campaign.

The role combines strong digital campaign management with an understanding of how audiences discover information, consume content, engage with creators, and take action online. The ideal candidate is comfortable managing multiple digital workstreams, developing platform and content strategies, identifying and managing creator partnerships, reviewing campaign performance, and using data and audience insights to continuously improve results.

The ideal candidate will have 7+ years of experience managing and executing digital marketing campaigns, preferably in an agency environment, with demonstrated experience across digital advertising, social and content marketing, campaign analytics and optimization, and creator or influencer marketing. Experience developing culturally relevant and audience-specific strategies for diverse communities is strongly preferred.

Digital & Creator Marketing Manager

CLASSIFICATION/STATUS: Full Time, 40 Hours, Exempt, Permanent

WORK LOCATION: Hybrid – New England

DEPARTMENT: Client Services – Communications and Media

REPORTS TO: Associate Director of Communications and Media

JOB LEVEL: 3 – Professional

AREAS OF OVERSIGHT: Digital Marketing, Social Media, Creator Marketing & Campaign Execution

SUPERVISORY RESPONSIBILITIES: No direct reports

YOUR ROLE & IMPACT AT ASG

As part of a purposeful team at Archipelago Strategies Group, Inc. (ASG), the Digital & Creator Marketing Manager leads the development, execution, and optimization of digital marketing strategies across multiple client accounts. This role is responsible for managing the digital components of integrated campaigns, including paid digital advertising, social media, YouTube and video advertising, email marketing, content marketing, website initiatives, and creator and influencer marketing.

The Digital & Creator Marketing Manager works across ASG teams to translate client goals and broader campaign strategies into coordinated digital plans. They partner closely with Creative, Media, Communications, Community Engagement, and Client Services to ensure digital initiatives are strategically aligned, delivered on time, and optimized throughout the campaign.

The role combines strong digital campaign management with an understanding of how audiences discover information, consume content, engage with creators, and take action online. The ideal candidate is comfortable managing multiple digital workstreams, developing platform and content strategies, identifying and managing creator partnerships, reviewing campaign performance, and using data and audience insights to continuously improve results.

The ideal candidate will have 7+ years of experience managing and executing digital marketing campaigns, preferably in an agency environment, with demonstrated experience across digital advertising, social and content marketing, campaign analytics and optimization, and creator or influencer marketing. Experience developing culturally relevant and audience-specific strategies for diverse communities is strongly preferred.

YOUR RESPONSIBILITIES

Digital Marketing Strategy & Campaign Management

• Develop and execute digital marketing strategies across multiple client accounts, translating broader marketing and communications goals into actionable digital plans.
• Recommend the appropriate mix of social media, creator marketing, paid digital, video, search, email, web, and other digital channels based on campaign objectives and target audiences.
• Manage digital campaign calendars, content distribution plans, audience strategies, deliverables, timelines, and approvals.
• Partner with Creative, Media, Communications, Community Engagement, and Client Services to ensure digital initiatives are aligned, delivered on time, and within budget.
• Identify opportunities to improve audience engagement, conversion, and campaign performance throughout the campaign lifecycle.

Creator, Influencer & Social Media Marketing

• Lead creator and influencer marketing strategies from identification and outreach through content development, approval, publishing, and performance measurement.
• Identify and evaluate creators, influencers, community voices, and digital partners based on audience relevance, engagement, cultural credibility, geography, brand alignment, and campaign goals.
• Develop creator briefs and manage deliverables, timelines, approvals, usage rights, and campaign requirements.
• Build and maintain relationships with multicultural and multilingual creators and creator networks.
• Develop platform-specific social strategies across channels such as Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging platforms.
• Partner with Creative to develop digital-first content, including short-form video, social assets, and creator-generated content, and identify opportunities to amplify high-performing content through paid media.

Paid Digital, Website & Email Marketing

• Work closely with ASG's Media team to develop paid digital recommendations, including platforms, audiences, geography, creative formats, and campaign sequencing.
• Support campaigns across platforms such as Meta, YouTube, Google, TikTok, streaming, programmatic, and emerging digital channels.
• Manage and support website and landing-page initiatives, content updates, user experience improvements, and SEO best practices.
• Develop and manage email marketing campaigns, including segmentation, content, testing, deployment, automation, and optimization using platforms such as HubSpot, Mailchimp, Klaviyo, or similar tools.
• Ensure website, email, paid media, social, and creator activities work together as part of an integrated audience journey.

Measurement, Optimization & Reporting

• Establish meaningful KPIs for digital, social, and creator marketing campaigns.
• Monitor and analyze campaign performance across relevant metrics, including reach, engagement, video performance, click-through rates, conversions, website activity, email performance, and creator results.
• Translate data into clear insights and actionable recommendations for clients and internal teams.
• Test and optimize creative, messaging, audiences, formats, channels, and calls to action based on campaign performance.
• Contribute digital and creator marketing insights to client reports, presentations, and strategic recommendations.

Client & Cross-Functional Collaboration

• Serve as a knowledgeable digital and creator marketing resource for clients and internal teams.
• Participate in client meetings and clearly communicate strategies, recommendations, results, and opportunities.
• Manage multiple digital and creator workstreams simultaneously, anticipating issues and proactively identifying solutions.
• Bring digital and creator considerations into integrated campaign planning from the beginning.
• Maintain strong coordination across ASG teams and external partners to ensure high-quality execution.

Innovation & Capability Building

• Stay current on social platforms, creator marketing, AI-enabled marketing tools, advertising technology, privacy, audience behavior, and emerging digital trends.
• Identify new tools, approaches, platforms, and opportunities that can strengthen client campaigns.
• Help develop ASG's creator networks, internal resources, best practices, templates, and workflows.