Digital - Front End - Marketing - Specialist

• Taking ownership of our group's digital marketing strategy.
  
• Establishing and maintaining positive relationships with all stakeholders.
  
• Supporting internal stakeholders on marketing activity (such as webinars) and providing recommendations on how to increase the effectiveness.
  
• Utilize a broad mix of digital marketing / campaign tactics to drive measurable engagement and revenue growth.
  
• Report regularly on program performance, build dashboards that track performance.
  
• Consistently test, iterate, and optimize marketing programs with the goal of improving performance and informing the development of future initiatives.
  
• Developing targeted programs and campaigns that help commercial teams move prospects and customers from demand to lead to sales opportunities.
  
• Align with teams across the group to organize campaigns at the country level and achieve shared business outcomes.
  
• Proposing suitable improvements to enhance/optimize our digital presence.
  
• Ensure group digital content is consistently up to date.
  
• Creating a knowledge base to educate stakeholders on the resources available and the various procedures to obtain support from the digital team.
  

Requirements

• Minimum 5+ year experience in similar role.
  
• Track record of launching successful marketing campaigns with measurable KPI.
  
• Strong content marketing & SEM experiences at both the strategic and tactical level.
  
• Ability to translate customer insights into marketing activities that achieve tangible results.
  
• Strong analytical and problem-solving skills, including the ability to synthesize quantitative and qualitative business insights about various digital marketing programs for customer engagement and sales growth.
  
• BA/BS, Marketing, eCommerce, Business Administration, or related degree is a plus.
  
• Highly organized and detailed oriented, able to handle diverse instances and working under strict timelines in collaboration with the cross-functional matrix organization.
  
• Strong written and communication skills to influence internal and external stakeholders.
  
• Proficient in Microsoft Office 365 – specifically, PowerPoint, Excel & project management skills.
  
• A team player with a can-do attitude with the ability to work proactively and independently.
  
• Acts with urgency, seeks new ideas, and is always able to suggest alternatives when faced with obstacles.
  
• Ability to work well under pressure and have excellent interpersonal and communication skills.
  
• Demonstrates strong personal ethics and a sense of purpose.
  
• Willingness to learn and explore new trends and technology.