Digital Manager - Andaz Nanjing

You would be an owner of the overall digital marketing functions for the hotel, and collaborate with hotel team to establish the brand “Andaz”. You will be accountable to identify most effective digital strategies to reach and connect with the target audiences through online paid, earned & owned media channels, including ownership of digital marketing calendar and the budgets. Your Digital marketing efforts will include ownership of SEO across platforms with strong focus on content, Search Engine Marketing, Social & display advertising, Mobile, Email marketing and set overall digital and E-commerce direction to help drive room, non-room and other related revenues (i.e. F&B, spa, meetings, affiliates, local alliances etc.) and drive consumers on hyatt.com. You would also work closely with Digital Marketing agencies and other vendor partnerships to execute outlined strategy and ensure all digital assets are consistent with brand standards and of high quality. You would also have the opportunity to actively seek and work with external partners and brands (such as airlines, banks, fashion / lifestyle brands etc.) for mutual campaigns. You would work in collaboration with Hotel’s team, regional teams & India teams to drive new-age marketing strategies & initiatives at the hotel.