Digital Marketer

Location: Mombasa, Kenya

About Us: We are a leading assembly and sales company for Tuk Tuks, motorcycles, and spare parts. With its headquarters in Mombasa, our client is committed to providing quality and reliable vehicles and parts to diverse customers. Our client is seeking a talented Digital Marketer to join its dynamic team and help the organization their online presence and engagement.

Job Description: As a Digital Marketer, you will be responsible for developing, implementing, and managing the digital marketing campaigns across various channels. Your goal will be to increase brand awareness, drive traffic to our website, and generate leads for our products.

Key Responsibilities:

• Develop and execute digital marketing strategies, including SEO/SEM, email marketing, social media, and online advertising.
• Create and manage content for our website, blog, and social media platforms.
• Analyze and report on the performance of digital marketing campaigns and make data-driven recommendations for improvement.
• Manage and optimize our online presence, including the website and social media profiles.
• Collaborate with the sales and product teams to align marketing efforts with business goals.

Requirements:

• Bachelor's degree/Diploma in Marketing, Business, or a related field.
• Proven experience of at least 2 years in digital marketing, preferably in the automotive industry.
• Strong understanding of SEO, SEM, social media, email marketing, and online advertising.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Creative thinker with a passion for digital marketing and staying updated with industry trends.