Digital Marketing Acquisition - Paid Search Marketing Manager
What you'll be doing:
Own and deliver Whitbread's paid search strategy, ensuring activity aligns with commercial objectives and delivers maximum return on investment.
Manage and optimise an annual paid search budget, providing forecasting, performance monitoring and recommendations to maximise value.
Lead the execution and optimisation of campaigns across Paid Search, Performance Max, AI Max and other search advertising platforms.
Act as the primary relationship owner for agency partners and key platform providers including Google and Microsoft.
Identify opportunities for innovation, automation and channel growth, staying ahead of industry trends and developments in AI-powered search marketing.
Work closely with marketing technology, data and technical teams to enhance channel capabilities, measurement and reporting.
Develop reporting frameworks, dashboards and performance insights to support decision making and communicate results to senior stakeholders.
Lead, coach and develop a Senior Paid Search Executive, fostering a high-performing and collaborative team culture.
Why you'll love it here:
Bonus up to 20%
Up to 10% contributory pension
Up to 60% off Premier Inn and Hub stays
Individual and company-wide performance incentives
Discounts and cashback from a wide range of retailers and leisure providers
Excellent development opportunities within one of the UK's leading hospitality businesses
What you'll need:
Proven experience managing large-scale paid search programmes within a B2C environment.
Strong expertise across Google Ads, Microsoft Ads, Performance Max and wider paid search channels.
Experience managing significant paid media budgets, ideally £10m+.
Strong commercial acumen with experience forecasting, managing spend and delivering ROI.
Demonstrable experience leading agency relationships and managing external partners.
Experience working within large, complex organisations with established governance, processes and stakeholder groups.
Excellent analytical skills, with the ability to interpret large datasets and translate insights into actionable recommendations.
Strong stakeholder management skills with experience presenting to and influencing senior leaders.
Previous experience managing and developing direct reports.
Strong understanding of attribution, measurement and performance reporting frameworks.
Experience within hospitality, travel, aviation, rail, cruise or a large eCommerce environment would be highly advantageous.
A passion for digital marketing trends, innovation and the growing role of AI within search marketing.
Be part of our Performance Marketing team at Whitbread and help drive millions of customer journeys through one of our most important growth channels.