Digital Marketing & Graphic Design Specialist

The digital Marketing specialist leads and personally executes the planning, design, and day-to-day management of marketing activities for 2 projects AVA NEXUS and Be Skillful, working Hybrid . This includes hands-on execution and delivery of content and campaigns (design, publishing, and advertising), as well as directing the work of the Marketing Specialist, who supports with day-to-day content management and customer responses, across technology, artificial intelligence, digital solutions, consulting, and business services.

Key Duties and Responsibilities

• Managing and maintaining the company's social media accounts, and personally creating, publishing, and posting their content.

• Personally setting up, running, and monitoring paid advertising campaigns via Meta Ads, Google Ads, and other relevant digital platforms.

• Preparing content plans and publishing schedules, and personally designing and producing the required content.

• Creating, producing, and publishing marketing and promotional content for services and campaigns.

• Executing the digital marketing of the company's various services and projects.

• Executing lead generation campaigns and carrying out customer acquisition activities.

• Tracking campaign performance, results, and key performance indicators, and reporting on them.

• Following up directly on inquiries and digital engagement, and directing potential customers to the relevant team.

• Monitoring market trends, competitors, and developments across digital platforms.

• Executing the digital launch and promotion of new services and projects.

• In addition to her own hands-on execution, overseeing and directing the work of the Marketing Specialist to ensure consistent execution of content publishing and customer engagement.

Skills

- Strong knowledge of digital marketing strategies and campaign execution.

- Proficiency in graphic design using Adobe Photoshop, Illustrator, and Canva.

- Experience in video editing and creating Reels, promotional videos, and engaging social media content using Premiere Pro or CapCut.

- Strong creative skills in designing social media posts, advertisements, brochures, and marketing materials.

- Experience in managing Instagram, Facebook, LinkedIn, and TikTok.

- Hands-on experience with Meta Ads Manager, Google Ads, and lead generation campaigns.

- Strong content creation, copywriting, and visual storytelling skills.

- Knowledge of branding, visual identity, and consistent brand communication.

- Familiarity with AI-powered design and marketing tools.

- Ability to analyze campaign performance, track KPIs, and optimize results.

- Knowledge of SEO, market research, and competitor analysis.

- Ability to manage multiple projects independently and meet deadlines.

- Excellent communication, creativity, and problem-solving skills.

- Good command of English; Arabic is an advantage.