Manage Paid Media Marketing
- Creating and planning PPC campaigns across Google, Microsoft, Meta and other social media platforms
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- In-depth knowledge & understanding of all the key features / tools of Google, Microsoft & Meta Ads
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- Measuring & tracking campaign performance, with special focus on conversions (online & offline)
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- Effective search ads copy writing
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- Ability to effectively identify, implement, optimize & scale marketing efforts with optimal ads targeting
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- Expert level understanding of Google’s smart bidding strategies, & ability to determine each of the strategy’s best use-cases & limitations
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- Follow paid search industry trends and stay up-to-date with new tools and practices
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- Work experience as an PPC specialist or paid search analyst or similar digital marketing role
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- Expertise in keyword research and campaign planning management, preferred to have a good understanding of Google Keyword Planner / SEMRush
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- Strong communication, analytical & reporting skills – should be able to effectively present & discuss performance statistics with top management & clients
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- Profiecincy in Microsoft Excel, Google Sheets and Google Analytics is Preferred
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- Regularly audit paid media accounts
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- Collaborate with sales, marketing, content, creative, analytics, product, and development teams
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- Stay up to date with changes in advertising platforms, privacy regulations, attribution methodologies, AI-driven advertising products, automation, and emerging paid media best practices.
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- Develop and maintain clear documentation of campaign strategies, testing frameworks, optimization processes, tracking setups, and learnings.
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- Minimum Bachelors in Business Administration (Required)
- Masters in Business (Preferred)
- 1-2 yrs with reputable firm (Required)
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- 1 year experience / technical know-how of digital media platforms (Preferred)
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- Strong Reporting & Analytically Skills
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- Expertise in Google Ads, Bing Ads, Meta Ads MS Excel, Google Sheets, Google Analytics
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