Overview
Manage Reporting & Analysis (Sierra, Salesforce & Other Reporting)
Responsibilities
- Manage and analyize Sierra AI Bot performance including Call Volumes, Transfers, Intents, Monitors, Close Rates, RGUs and overall conversion Performance
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- Develop and maintain Sierra reporting dashboards and insights to track trends, identify performance gaps and support ongoing bot optimization and business decisions
- Maintain & Update Salesforce data to ensure high data accuracy
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- Design and build automated daily, weekly, and monthly performance reports and interactive dashboards for key marketing metrics
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- Monitor Marketing progression through TFN, Zip wise and other touch points and prepare feedback with data driven approach.
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- Execute deep-dive quantitative analysis to investigate performance anomalies, lead response times and affiliate performance
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- Perform routine data audits within Salesforce to update missing Adcosts, missing pricing update and correct discrepancies
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- Analyze Sierra AI campaign model and give feedback on optimizing for future lead and conversion volumes.
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- Present complex data insights through clear visual reports and summaries for management decision-making
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- Maintain standard operating procedures (SOPs), metric definition guides and reporting & analysis workflows
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- Profiecincy in Microsoft Excel, SQL, Excel and other BI tools
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- Marketing Data Extraction & Analysis Paid & Organic
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- Cross-Functional Alignment with other teams that includes Sales Operations, Telecom, Finance & Tech to align reporting metrics & other standards
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Qualifications
- Minimum Bachelors in Computer Science or Business Administration. (Required)
- Masters in Computer Science or Business (Preferred)
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- 1-2 yrs with reputable firm (Required)
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- 1 year experience / technical know-how of digital media platforms (Preferred)
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- Strong Reporting & Analysis Skills
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- Expertise in MS Excel, Data Studio, Power BI, Other Data Tools, Google Ads, Bing Ads, Meta Ads MS Excel, Google Sheets, Google Analytics
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