Digital Marketing and B2B Marketing (B2B SaaS)
Summary
Digital marketing specialist owning the B2B digital strategy at a SaaS company selling to construction/engineering buyers: running the website and technical SEO, Google Ads and LinkedIn paid campaigns, HubSpot email programs, and content/analytics to improve CAC, MQL volume, and conversion rates.
The Role
We are looking for a Digital Marketing Specialist to own and execute our B2B digital marketing strategy. This is a high-impact position where you will drive brand awareness, lead generation, and customer engagement across digital channelssupporting a lean, fast-moving marketing function that operates globally. You will own our digital properties (website, SEO, paid search, email, social, content marketing) and work cross-functionally with Sales, Product, and Growth teams to ensure messaging resonates with technical buyers (BIM Managers, Design Leads, VP Engineering) and economic buyers (Project Owners, Development Finance teams).
Key Responsibilities
Digital Channel Management & Optimization
Own our website experience, including UX/UI improvements, conversion optimization, and technical SEO.
Manage and optimize paid search (Google Ads) and paid social campaigns across LinkedIn, Google, and other high-intent channels.
Build and manage email marketing campaigns (HubSpot) for nurture, onboarding, and re engagement motions.
Monitor, analyze, and optimize digital performance setting KPIs (CAC, ROAS, MQL-to-SQL conversion, content engagement).
Required Qualifications
4-6 years of hands-on digital marketing experience in B2B SaaS, preferably in infrastructure, construction tech, design software, or enterprise solutions.
Proven track record managing the full digital marketing funnel: awareness consideration conversion, with demonstrated improvements in CAC, MQL, and conversion rates.
Hands-on expertise with paid search (Google Ads), LinkedIn, and paid social advertising.
Strong SEO knowledge: technical SEO, keyword research, on-page optimization, content strategy.
Experience in creative writing, making content (digital and video) using Canva, Adobe, Ai tools.
Proficiency with marketing automation platforms (HubSpot preferred) and analytics tools (GA4, Google Tag Manager).
Experience writing or commissioning technical content (case studies, whitepapers, product guides) for engineering/technical audiences.
Strong analytical skills: comfort with data, spreadsheets, and hypothesis-driven testing.
Excellent project management and communication skills; ability to work in fast-paced, autonomous environments.
What We're Looking For
Hands-on operator: You roll up your sleeves. You don't just strategizeyou execute, build campaigns, optimize spend, and track results daily.
Data-driven mindset: You make decisions based on data. You test hypotheses, measure impact, and iterate relentlessly.
Ownership mentality: You own outcomes. You don't wait for resourcesyou find creative ways to achieve results with limited budgets and tight timelines.
Technical fluency: You understand the buyerinfrastructure leaders, engineering teamsand can translate complex product capabilities into compelling narratives.
Collaborative: You thrive in small teams. You partner closely with Sales, Product, and the broader organization to align messaging and amplify impact.
Interview Process & Availability:
- Profile Screening
- L1: Online, Monday to Saturday, 11 AM 8 PM IST
- L2: in-person, Monday to Saturday, 2 PM – 7 PM IST
- Final Round: HR Interview