Digital Marketing and Demand Generation Assistant

Job Scope:

Campaign Execution and Paid Media Support

• Assist in setting up, scheduling, and trafficking paid digital campaigns (social mediaads, search/SEM, display) aimed at driving Culture Pass sign-ups and credit usage.
• Support audience segmentation and targeting parameters across ad platforms, in line with campaign briefs.
• Monitor live campaigns for pacing, spend, and delivery issues, flagging anomalies to the wider team.

Marketing Automation and CRM Support

• Build and schedule email marketing sends and automated nurture flows using the organisation's marketing automation/CRM tools.
• Support list segmentation, tagging, and hygiene within the marketing database to improve targeting accuracy.
• Assist with A/B testing of subject lines, creative, andcalls-to-action to improve engagement rates.

Performance Analytics and Reporting

• Track and compile campaign performance data (impressions, clicks, conversions, cost-per-acquisition, credit redemption rates) from platforms such as Meta Ads, Google Ads, and analytics tools.
• Prepare regular demand generation dashboards and performance summaries to support decision-making.
• Support A/B testing analysis and basic funnel/conversion tracking to identify opportunities for optimisation.

Digital Presence and Asset Coordination

• Coordinate with designers and creative teams to source and organise ad creative, banners, and campaign assets, ensuring alignment with campaign briefs and brand guidelines.
• Support search engine optimisation (SEO) tasks such as keyword research and metadata tagging to improve organic discoverability.
• Maintain organised records of campaign assets, creative versions, and platform access/credentials.

Demand Generation Insights

• Conduct light-touch research into audience behaviour, market trends, and competitor digital activity to inform campaign planning.
• Support the team in identifying and testing new digital channels or tactics to sustain audience engagement with arts and culture programming. Assist with maintaining a demand generation calendar, tracking campaign timelines and deliverables.

Requirements:
• Interest in Arts Management, Communications, Public Policy, or a related field.

• Experience in proof reading, content loading, administrative support, or programme coordination is preferred.

• Strong organisational skills with meticulous attention to detail and accuracy.

• Excellent written and verbal communication skills, with the ability to engage effectively with diverse stakeholders in a professional and collaborative manner.

• Strong collaborative approach with the ability to work effectively within cross-functional teams and contribute to a positive working environment.

• Proficiency in Microsoft Office Suite and experience with digital communication platforms.

• Adaptability and problem-solving skills, with the ability to manage multiple priorities in a fast-paced environment.

Salary: $3500 - 4960/Month

Location: City Hall

Working Hours: Mon– Thu: 9.00am to 6.30pm

Fri:9.00 to 6.00pm

Duration: 3 Months (may be able to extend)

EA License No.: 96C4864

Reg. No.: R22110485 (Shanice Lim Xin Ni)