Digital Marketing and E-commerce Specialist

About the role

At Marlex People, we are collaborating with a company, important in its sector, which is looking for a creative, digital, proactive, and results-oriented person for its marketing department to join our team and lead the brand's digital presence, with a special focus on social media, e-commerce, CRM, and online commercial campaigns.

If you are passionate about social media, stay up to date with trends and new formats, have creative judgment and, furthermore, are motivated by working with a clear objective of sales and results, we want to meet you!

What you'll do

• Define the content strategy and editorial calendar for Instagram, TikTok, and LinkedIn.
• Generate ideas, plan, and execute content from start to finish.
• Create and edit audiovisual content: Reels, TikToks, short videos, images, and carousels.
• Manage the community: respond to comments and messages, keep profiles updated, and energize posts and stories.
• Detect trends, new formats, and content opportunities and propose them proactively.
• Analyze the results of actions and propose improvements.
• Manage the online catalog: adding and removing products, updating product sheets and content.
• Update banners and home page content based on campaigns and commercial needs.
• Coordinate with the external IT team to implement improvements and solve incidents.
• Plan, create, and send newsletters.
• Manage and optimize automations and workflows: abandoned cart, customer recovery, acquisition campaigns, etc.
• Analyze results and detect opportunities for improvement and conversion. Online commercial campaigns
• Plan and execute the main commercial campaigns of the year, such as Black Friday, Christmas, and special promotions.
• Coordinate campaign communication across different channels: social media, newsletter, web, and digital advertising.
• Supervise and coordinate the external agency responsible for Google Ads and Meta Ads.
• Define objectives and monitor campaigns, results, and main KPIs.
• Control the budget allocated to digital advertising and detect optimization opportunities.
• Coordinate with the agency to ensure that campaigns are aligned with the brand's commercial objectives.

What we're looking for

• Between 2 and 4 years of experience in digital marketing, social media and/or e-commerce.
• Native Catalan.
• Ability to organize and manage different projects simultaneously.
• Analytical and results-oriented profile.

What you'll get

• Contract with full-time hours.
• Salary: 20,000 - 25,000 € gross per year, depending on experience and profile.
• Joining a project with the possibility of having an active role in the digital strategy and growth of the brand.

How you'll work

• 100% on-site position.