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Digital Marketing and Media Manager

Discussion

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Media & Digital Strategy

  • Develop and lead the holistic media and digital marketing strategy across all channels (online and offline), ensuring alignment with business and brand goals

  • Champion media innovation by identifying test‑and‑learn opportunities, participating in pilot programs, and leveraging emerging technologies and platforms


Media Planning, Performance & Optimization

  • Oversee campaign full‑funnel media planning, budget allocation, and ongoing optimization to maximize ROI and ensure efficient spend

  • Evaluate campaign performance, translating data into actionable insights and strategic recommendations that drive continuous improvement

  • Identify strategic media buying opportunities to enhance reach, efficiency, and campaign effectiveness



External Partner Management

  • Build and maintain strong relationships with strategic media partners, media agencies, publishers, technology partners, and data providers to drive best‑in‑class activation


Trend & Market Intelligence

  • Stay current with social media trends, platform developments, and digital behaviours

  • Translate insights into strategic proposals and executions across owned, paid, and partnership campaigns



Do you have experience in Digital Marketing?


  • Bachelor’s degree in Marketing, Communications, or a related field.

  • At least 8 years of experience in digital marketing and media management.

  • Proficiency in digital analytical tools (e.g. Google Analytics 4, Google Adwords, Facebook Ad Manager etc.) and diverse social media tools.

  • Strong analytical skills with the ability to interpret data and trends.

  • Excellent written and verbal communication skills.

  • Creative mindset with attention to detail and problem-solving abilities.

  • Ability to work collaboratively in a fast-paced environment

Skills

See also

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