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INHABIT IQ

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Digital Marketing Associate

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About Inhabit

Inhabit is a global PropTech software company serving over 5 million units in the residential and short-term rental property management industries. Our 1,500+ team members drive strategic partnerships, deliver best-in-class software solutions and services, and foster innovation and collaboration across software, payments, and insurance. Learn more at, visit inhabit.com.

About Blue Tent

Bluetent is a part of the Inhabit brand and is a top tier digital agency serving the vacation rental industry with a variety of solutions to help vacation rental companies grow their business through direct booking websites, channel management, and high quality digital and email marketing services. We are a group of travel enthusiasts who bring our passion for life to the work we do every day.

Job Description Summary

Bluetent is seeking an enthusiastic and experienced Digital Marketing Associate (With a focus in PPC ) to set up, manage, and optimize campaigns for our clients in the vacation rental industry. This role will have a portfolio of vacation rental manager clients (approximately 30-45 clients). The Associate is responsible for setting up, optimizing, and reporting on digital advertising (PPC) accounts. This position is primarily focused on Paid Search Ads within the Google and Microsoft Ads platforms. This position consists of 30% budget allocation, client communication, and reporting, and 70% strategy, data analysis, implementation, and optimization.

What You’ll Do (Functions & Responsibilities)

  • Set up and manage a variety of Google and Microsoft PPC accounts for ecommerce clients in the vacation rental vertical
  • Maintain client relationships and implement digital advertising strategies using best practices and Bluetent’s advertising approach
  • Ability to seamlessly manage multiple accounts and competing priorities, while paying attention to improving ROI and customer satisfaction
  • Provide budget recommendations based on seasonality, search impression share, and client goals
  • Analyze historical data and optimize for online revenue and maximizing conversions
  • Provide monthly client report including an analysis of the data and recommendations, and participate in monthly calls with various clients to communicate results and strategy ideas
  • Collaborate with team members on multi-channel marketing initiatives, with an understanding of how paid search fits into the digital marketing ecosystem
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