Digital Marketing Associate

Key Responsibilities: Develop and execute digital marketing campaigns to promote Techbrandex's renewable energy products, services, and training programmes. Create, schedule, and publish engaging content across social media platforms, including LinkedIn, Instagram, Facebook, X (Twitter), TikTok, and YouTube. Manage the company's website content, ensuring it remains current, engaging, and optimized for search engines (SEO). Plan and implement email marketing campaigns and marketing automation workflows. Support lead generation initiatives through organic and paid digital marketing campaigns. Monitor and optimize campaign performance using analytics tools such as Google Analytics, Meta Business Suite, and LinkedIn Analytics. Collaborate with the Sales and Business Development teams to develop digital campaigns that generate qualified leads. Create and manage digital advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads. Produce and coordinate multimedia content, including graphics, short videos, blogs, newsletters, and customer success stories. Monitor online conversations and engage with customers to strengthen brand awareness and reputation. Conduct competitor analysis and market research to identify new digital marketing opportunities. Track key performance indicators (KPIs) and prepare weekly and monthly digital marketing performance reports. Ensure all digital marketing activities align with Techbrandex Energy's brand guidelines and corporate communication strategy.