Digital Marketing Associate Manager (Maternity Leave Cover)
Who We Are
At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best, and fastest growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands and business lines can open the door for exciting career and growth opportunities to our colleagues.
As we continue to grow, we never lose sight of what’s most important\: People. We turn trips into journeys, encounters into experiences and jobs into careers.
Your Role
As Digital Marketing Associate Manager for Europe and North Africa (ENA) you will play an important role in developing and delivering innovative digital marketing strategies that strengthen Hyatt’s brand presence, deepen guest engagement, and drive acquisition, loyalty, and measurable business growth across the region.
Combining strategic thinking with hands-on digital expertise, you will translate insights into impactful campaigns, optimize performance across multiple channels, and identify new opportunities to connect with our audiences.
You will manage the relationship with our ENA Digital Media Agency, collaborate closely with our regional EAME agency, and partner with hotel teams and key stakeholders to ensure a consistent, effective, and forward-thinking approach to digital marketing. Through your creativity, analytical mindset, and collaborative spirit, you will help our hotels make the most of digital opportunities and deliver meaningful results.
Contract Type\: Fixed-term maternity leave cover
Location\: Palma, Spain (Hybrid working arrangement)
Start Date\: November 1, 2026
Contract Duration\: Minimum 6 months
Your Responsibilities
Digital Strategy & Campaign Performance
Support the development and execution of comprehensive digital marketing strategies that align with Hyatt’s business objectives, strengthen brand visibility, and drive guest engagement, acquisition, and loyalty across ENA
Plan, execute, and optimize digital advertising campaigns across channels including Google, Meta, LinkedIn, search engine marketing (SEM), metasearch, programmatic, display, and social media, with a focus on maximizing return on investment.
Monitor and analyze campaign performance, develop insightful dashboards and reports, and translate data into actionable recommendations that continuously improve marketing effectiveness.
Manage digital marketing budgets, ensuring thoughtful allocation of resources, efficient media investment, and strong campaign performance.
Agency Management & Regional Collaboration
Manage the day-to-day relationship with Hyatt’s ENA Digital Media Agency, ensuring high-quality execution, alignment with brand and commercial objectives, and effective budget management.
Collaborate closely with the EAME regional Digital Media Agency to promote consistency in strategy, campaign execution, reporting, and the adoption of best practices across markets.
Stakeholder Partnerships
Partner with Marketing, Brand, Loyalty, Franchise, Revenue, and CRM teams to align campaign objectives, messaging, and digital content with Hyatt’s broader commercial priorities and brand standards.