Digital Marketing Associate

We are looking for a creative, enthusiastic, and data-driven digital marketing person to join our team for a full-time role. The ideal candidate should have a strong interest in B2B marketing, digital campaigns, content creation, LinkedIn marketing, and AI-powered marketing automation. This role offers hands-on experience in fintech marketing and the opportunity to work closely with leadership on strategic marketing initiatives.

Responsibilities:

• Assist in planning, executing, and optimising digital marketing campaigns across multiple channels.
• Support B2B marketing initiatives aimed at generating awareness and qualified leads among banks, NBFCs, fintechs, and financial institutions.
• Manage and grow Monsoon CreditTech's LinkedIn presence through content planning, publishing, audience engagement, and performance tracking.
• Create engaging content including social media posts, blogs, articles, case studies, newsletters, and marketing collateral.
• Conduct market, competitor, and industry research to identify trends and opportunities.
• Assist in the execution of lead-generation and brand-awareness campaigns.
• Explore and implement AI-powered marketing tools to automate content creation, campaign management, audience targeting, and reporting.
• Track campaign performance and prepare reports with actionable insights.
• Coordinate with internal stakeholders to develop marketing assets and campaign materials.
• Support webinars, events, thought leadership initiatives, and employer branding activities.
• Assist in maintaining website content and ensuring consistency across digital channels.

Requirements:

• Bachelor's or master's degree in marketing, business administration, communications, journalism, or a related field.
• Strong interest in digital marketing, B2B marketing, and growth marketing.
• Excellent written and verbal communication skills.
• Understanding of social media marketing, particularly LinkedIn marketing.
• Basic understanding of marketing campaign planning and execution.
• Strong research, analytical, and organisational skills.
• Proficiency in Microsoft Office and Google Workspace.
• Self-motivated, detail-orientated, and eager to learn in a fast-paced startup environment.

Preferred Skills:

• Experience managing LinkedIn pages, personal branding initiatives, or social media campaigns.
• Familiarity with B2B lead generation and demand generation concepts.
• Hands-on experience with Canva, Figma, or similar design tools.
• Knowledge of SEO and website content optimisation.
• Exposure to AI-powered marketing tools such as ChatGPT, Claude, Gemini, Perplexity, Jasper, Copy.ai, or similar platforms.
• Understanding of marketing automation workflows and AI-assisted campaign management.
• Interest in fintech, financial services, and technology-driven businesses.