Digital Marketing Associate (Remote)

• Draft social media content for paid ads; ideate creative based on extensive consumer and competitor research.
• Develop and manage organic content strategy.
• Execute acquisition and reactivation marketing strategies.
• Optimize the conversion funnel to improve user engagement and increase conversion rates; understand where and when to place ads to maximize their effectiveness, optimizing for different media channels and platforms.
• Identify and segment target audiences using market research and customer insights to optimize messaging and campaign performance.
• Monitor, analyze, and report on campaign performance and KPIs, utilizing analytics tools and customer data to refine and optimize acquisition marketing strategies.
• Design, execute, and analyze A/B tests to optimize messaging, creative, targeting, and channel selection, driving continuous improvement in acquisition marketing performance.
• Stay informed about industry trends, competitor strategies, and emerging marketing technologies to ensure that acquisition marketing efforts remain current and effective.
• Ensure that all acquisition marketing campaigns adhere to industry regulations, company policies, and brand guidelines by maintaining compliance and brand alignment.
• Perform other duties as assigned, demonstrating flexibility and adaptability to meet the dynamic needs of the organization.

• Bachelor's degree in marketing, business, or a related field
• 4+ experience supporting digital marketing strategy, preferably in the healthcare space or similarly regulated industry
• Ability to learn marketing automation platforms and analytics tools.
• Working knowledge of paid social advertising, audience segmentation, conversion funnel optimization, and A/B testing.
• Ability to analyze campaign performance data and KPIs and translate insights into optimizations.

Benefits:

A career opportunity with M3USA offers competitive wages, and benefits such as:

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day

*M3 reserves the right to change this job description to meet the business needs of the organization

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