Digital Marketing Automation Specialist

About the role

Digital Marketing Automation Specialist (Maternity Leave Cover)

What you'll do

We are looking for a digital marketing operations professional with experience in CRM campaigns and marketing automation platforms. The selected person will provide support in the execution, review, and monitoring of global digital marketing campaigns in different countries, guaranteeing the quality, consistency, and performance control of the actions carried out.

This position offers operational support in digital marketing campaigns, automation, reporting, lead generation, business processes, and coordination with different areas. They will work closely with the Marketing, Sales, Commercial Operations, and other internal departments teams to ensure the correct execution of daily activities and maintain business continuity during the maternity substitution period.

Provide support in the configuration, testing, and launch of marketing campaigns in different countries.

Review campaign configuration and ensure compliance with global standards and best practices.

Coordinate calendars, stakeholders, and campaign follow-up actions.

Supervise results and prepare periodic reports and dashboards.

Manage and optimize performance marketing campaigns, analyzing key metrics such as CTR, CPC, CPA, lead acquisition, and conversion to improve ROI.

Support lead management processes and data quality in CRM.

Act as a liaison between local marketing and sales teams and global stakeholders.

Collaborate in Marketing-Sales coordination, governance activities, and incident management.

Keep documentation related to lead management and operating procedures up to date.

What we're looking for

Minimum of 3 years of experience in CRM campaigns, marketing automation, or operational digital marketing.

Hands-on experience with marketing automation platforms, preferably Eloqua, or alternatively Marketo, Salesforce Marketing Cloud, or similar tools.

Experience working in a Microsoft environment.

Knowledge of campaign flows, lead management, and CRM processes.

Organizational capacity and project management skills.

Orientation towards data analysis, reporting, and indicator monitoring.

Good communication skills and experience working with multiple stakeholders and international markets.

High level of English.