Digital Marketing & Brand Manager

Role Overview

We are looking for an entrepreneurial and commercially minded Digital Growth & Brand Leader to build our brand and lead the digital customer acquisition engine for our AI-powered financial advisory platform.

This is a key early-stage leadership role responsible forebuilding the company's Singapore brand, digital presence, content strategy, customer acquisition and growth engine from the ground up.

The role will leverage proven social-media and digital marketing experience from overseas markets (such as China) and localize the successful model for Singapore consumers, while developing a differentiated and trusted brand in financial advisory.

Key Responsibilities

• Develop and execute the digital growth, social media and brand strategy for the Singapore market.
• Localize proven China social-media strategies for Singapore consumers and develop a playbook for future Southeast Asian expansion.
• Build a strong, trusted and differentiated AI-powered financial advisory brand.
• Develop content strategy and manage social-media channels, including short-form video, educational content and consumer-focused campaigns.
• Lead performance marketing, paid acquisition, lead generation and campaign optimization.
• Build the full digital funnel: Content → Lead → AI Assessment → Qualified Lead → Advisor → Customer.
• Work closely with the AI, Product, Compliance and Financial Advisor teams to optimize the customer journey and ensure regulatory compliance.
• Establish and monitor key KPIs including leads, CPL, CAC, conversion, revenue, brand engagement and marketing ROI.
• Manage external agencies, content creators and digital partners.
• Build and eventually lead the company's internal digital marketing and growth team.

Ideal Candidate

• >7 years' experience in digital marketing, growth, social media, performance marketing or brand building.
• Proven track record of building digital customer acquisition and/or consumer brands.
• Strong understanding of TikTok, Instagram, Facebook, YouTube, Google and short-form video.
• Strong commercial and analytical mindset with a focus on measurable growth.
• Singapore consumer-market experience; China digital/social-media experience highly desirable.
• Financial services, insurance, fintech or other regulated-industry experience is an advantage.
• Strong English communication skills; Mandarin is an advantage.
• Entrepreneurial, hands-on and comfortable building a function from zero.

Key Success Measures

• Growth in brand awareness and digital engagement
• Qualified leads and cost per qualified lead
• Advisor appointment and customer conversion
• Customer acquisition cost (CAC)
• Marketing-generated revenue and ROI
• Development of a scalable digital-to-advisor customer acquisition engine

Location: Singapore | Employment: Full-time/Part-Time| Reporting to: Founder / CEO