Digital Marketing & Branding Lead (FT / Renewable Contract)

Job Summary

Love great design, beautiful spaces and the thrill of building brands that people genuinely connect with? Do you obsess over conversion rates, live for a good sales milestone and believe that great marketing should always drive real commercial results? You might just be the person we are looking for.

We are on the hunt for a dynamic and commercially savvy Digital Marketing & Branding Lead to take the wheel on marketing and brand-building for our growing portfolio of home and living brands in Singapore. As a multi-brand distributor we represent a curated collection of international labels spanning lifestyle and home essentials and honestly it is a pretty exciting space to be in right now.

This is not a sit-back-and-delegate kind of role. You will be the brand custodian, the campaign architect and the digital marketing engine all rolled into one. From growing brand awareness to driving consumer engagement and commercial performance across every brand in our portfolio you will be the one making it happen. You will work closely with brand principals, retail partners and internal teams to craft and execute integrated marketing campaigns that truly resonate with Singapore's home and living consumers.

If you are someone who gets excited about a beautiful Instagram feed, hitting sales objectives and knows how to tell a compelling brand story across every touchpoint then we would love to hear from you.

Job Responsibilities

Brand Strategy & Management

• Be the guardian of each brand's identity, tone of voice and visual standards across every digital and physical touchpoint because consistency is everything

• Develop and maintain brand guidelines for each label so that every piece of communication looks and feels unmistakably on-brand

• Run regular brand audits to make sure our brands stay fresh, relevant and visually compelling in Singapore's ever-evolving home and living market

• Partner closely with brand principals to make sure our localised execution stays true to the bigger brand vision

Digital Marketing Strategy & Planning

• Build a digital marketing roadmap that actually moves the needle by translating business goals into sharp integrated strategies with clear KPIs and real measurable outcomes

• Get hands-on with all digital channels including SEO, SEM, AIO, GEO and whatever else the ever-changing digital landscape throws at us

• Dig into the data, spot the trends and uncover growth opportunities before anyone else does

• Allocate the digital marketing budget across all brand
  

Social Media & Community Management

• Take the reins on the social media presence of all our brands across Instagram, Facebook, TikTok and beyond

• Plan posts, create content, keep the feeds looking good and make sure every account is active, engaging and true to its brand personality

• Show up in the comments and DMs because community building is not just a checkbox but a relationship

• Scout, manage influencers, livestreamers partnerships, content creators collaborations and brand tie-ups that make sense for the home and living world

E-Commerce & Digital Presence

• Roll up your sleeves and get into the weeds of our e-commerce platforms and brand websites covering uploads, listings, visuals and all

• Write and edit product listings that are not just accurate but actually make people want to buy

• Ensure every touchpoint online delivers a seamless and enjoyable user experience with a sharp eye on UI and UX

• Team up with sales and operations on promotions and digital merchandising and constantly find smarter ways to boost conversion and keep customers coming back for more

Key Experience & Skills

Experience & Background

• Bachelor’s degree in Marketing, Business, or related field

• At least 3 to 5 years of experience in digital marketing with exposure to brand management ideally within the lifestyle or home and living category

• Proven track record of directly managing multi-brand or multi-product digital marketing campaigns

• Comfortable leading and executing at the same time in a lean team environment

• Confident and comfortable in front of the camera whether it is a quick product reel, a brand story or a live session

Performance Marketing & Analytics

• Strong expertise and hands-on experience in performance marketing, analytics tools including Google Analytics, Meta Business Suite, Shopify and apps, as well as any other marketing SaaS implementation and integration

• Knowledge in using Canva, video editing software, Microsoft Office tools or other tools

• Highly proficient in running campaigns, analysing performance and optimising results

• Data-first mindset with a clear focus on commercial impact including pipeline contribution, revenue growth and return on investment

• Someone who measures success against real business outcomes and not just pretty numbers on a dashboard

Customer Journey & Digital Funnels

• Deep understanding of end-to-end customer journey orchestration and what it takes to keep people engaged at every stage

• Experienced in mapping and managing digital funnels that move customers seamlessly from awareness through to conversion and retention

AI Application in Marketing

• Advanced hands-on experience applying AI in day-to-day marketing operations including AI-driven campaign optimisation and predictive targeting

• Proficient in deploying marketing automation and personalisation at scale

• Ability to harness generative AI for content production, creative testing and workflow efficiency to work smarter and faster

In summary

• Social Media Marketing

• SEO / SEM / PPC

• Performance & Ecommerce Marketing

• Content Marketing

• Influencer / Affiliates Marketing

• Branding