Digital Marketing & Comm Specialist

This position is an on‑site role based in our North Canton, Ohio office. Our campus offers a welcoming and conveniently located work environment, including a cafeteria with hot meals, a coffee café, and a gym for employees and outside walking path.

Summary

The Digital Marketing & Communications Specialist supports recruitment, business development, and corporate communications through strategic digital marketing initiatives. This role develops engaging content, manages organic social media channels, analyzes campaign performance, monitors brand reputation, and provides data-driven recommendations to improve marketing effectiveness. The position serves as a key partner to Recruiting, Sales, Corporate Communications, and external agency partners.

Primary Responsibilities

• Support and optimize digital marketing campaigns across recruiting and business development channels, including paid search, social media, display advertising, job boards, and email marketing.
• Analyze campaign performance, audience behavior, and market trends to identify opportunities that improve engagement, conversion, hiring outcomes, and marketing ROI.
• Create and manage compelling digital content, including social media posts, graphics, videos, employee stories, testimonials, blogs, and other brand-building communications.
• Manage corporate and recruiting social media channels, maintaining a consistent content calendar and fostering positive audience engagement.
• Monitor online conversations and social engagement, escalating service, recruiting, or reputation-related concerns when appropriate.
• Support employer branding, employee advocacy, and corporate storytelling initiatives.
• Assist with website content, SEO optimization, lead generation efforts, and CRM-based marketing initiatives.
• Produce dashboards, reports, and actionable insights that inform marketing and recruiting strategies.
• Ensure brand consistency and messaging standards across all digital channels and communications.