Digital Marketing Director

工作說明

1. Define and oversee the worldwide digital marketing strategy, covering all digital touch points including ASUS websites, ASUS ecommerce sites, social media, online advertising, email marketing and etc.
2. Lead and manage the Digital Marketing Manager and team, ensuring strategic alignment and professional growth across global digital marketing operations. Lead, manage and develop the digital marketing team in the execution of key campaigns, effective digital media plan that optimize global and local product launches, campaign, web pages, user funnels to maximize the awareness and conversion.
3. Direct paid media buying and optimization, responsible for budget allocation and ensuring strong effective resource utilization across digital channels, such as Meta, Google, X, LinkedIn, TikTok, etc. Explore new media buying tools to increase traffic to ASUS marketing channels.
4. Lead the team for e-tailer and ecommerce content strategy and execution, ensuring product pages, digital assets, and campaigns are optimized globally. Driving product visibility, discoverability, and conversion on etailer platforms to maximize online sales performance.
5. Enable AI and new digital marketing tools. Stay current with emerging trends and best practices in AI and digital marketing, applying relevant innovations to projects. Develop SOPs , provide training and share digital marketing best practices with global and regional teams
6. Set and monitor measurable goals on various KPIs and business outcomes, leveraging analytics and insights to optimize overall digital performance and inform executive decision-making.
7. Collaborate with global stakeholders and executives, aligning digital initiatives with brand positioning, product launches, and long-term business objectives.

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需求條件

1. 8+ years of digital marketing experience including at least 2 years in a senior leadership role.
2. Strong expertise in AI-driven marketing, digital platforms and analytic tools, such as Google Analytic / GA4, SEO( SEMRush, Ahrefs , Google search console) , media buy (Facebook Ads, Google Ads tools), email/CRM automation, BI tools etc.
3. Have solid experience and proven success in managing high-scale digital performance marketing campaigns or programs.
4. Track record of leading cross-functional projects with a results-oriented mindset and problem-solving ability.
5. Proven ability to manage multiple projects simultaneously, delivering results under tight timelines
6. High emotional intelligence, strong interpersonal communication skills, and a strong sense of accountability in managing digital media projects.
7. Bachelor’s degree in Marketing, Business, Computer Science, Information Technology, or related field

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