Digital Marketing Executive
Description
Join Our Team at Ban Leong Technologies!
Are you creative, digitally savvy and passionate about bringing marketing ideas to life?
We are looking for a Digital Marketing Executive to join our Marketing team! In this role, you will gain hands-on exposure across creative design, digital content development, EDM marketing, SEO and brand marketing initiatives, contributing to engaging marketing materials and effective communication across various platforms.
If you enjoy combining creativity with digital marketing skills and bringing fresh ideas to life, we would love to hear from you!
Key Responsibilities:
Creative Design & Marketing Collaterals
Design and develop in-house graphics, artwork adaptations, and marketing materials for online and offline platforms.
Coordinate with external vendors on the production of marketing collaterals.
Develop corporate identity assets that communicate the company's brand positioning.
Digital Marketing & Content Management
Plan, create and execute email marketing (EDM) initiatives to drive subscriber growth and customer engagement.
Create and publish engaging digital content, including company news, industry updates, blogs and case studies.
Plan, initiate and execute digital content updates for company websites.
Lead SEO initiatives across the company's digital assets, including blogs, social media and product listings.
Conduct market research on target audiences, competitors, industry trends and emerging marketing technologies.
Monitor, analyze and report on marketing campaign performance, and recommend improvements to enhance engagement and conversions.
Manage daily content updates, respond to online enquiries and monitor digital engagement.
Plan, execute and optimize digital advertising campaigns, promotions and giveaways for assigned brands.
Marketing Coordination & Support
Support company and brand marketing initiatives, including promotional activities, trade shows and events.
Coordinate with external vendors on event-related requirements, including printing, production and marketing materials.
Work closely with internal departments, external partners and brands to ensure marketing activities are delivered on time and aligned with brand standards.
Provide ad hoc support for other company and brand marketing initiatives as required.
Requirements:
Diploma or Degree in Marketing, Digital Marketing, Mass Communication, Multimedia Design or a related discipline.
Minimum 2 years of relevant experience in digital marketing or a related field.
Proficient in graphic design tools such as Adobe Photoshop and Illustrator.
Experience in creating digital content, EDMs and marketing collaterals for online and offline platforms.
Good understanding of SEO, social media marketing, digital advertising and website content management.
Familiarity with digital marketing analytics and campaign performance tracking.
Strong creativity, attention to detail and ability to manage multiple projects and deadlines.
Good communication and interpersonal skills, with the ability to collaborate across internal teams and external partners.
Self-motivated, proactive and able to work independently.
Experience in the IT, technology or consumer electronics industry would be an advantage.
If you are creative, proactive and passionate about digital marketing, we invite you to APPLY and be part of our team!