Digital Marketing Executive [CCP for Digital Advertising and Marketing Professionals]

About us:

We are B0JI0, a neighbourhood karaoke and darts pub in Upper Thomson, Singapore. We create a relaxed and welcoming space where people can unwind, have fun, and enjoy quality time with friends, colleagues, and fellow regulars. Our venue combines good drinks, music, games, and a casual atmosphere, making it a comfortable spot for after-work gatherings, celebrations, and late-night hangouts.

At B0JI0, we focus on simple but memorable experiences. We believe in keeping things friendly, lively, and easy to enjoy, with a strong community feel. More than just a pub, B0JI0 is a place where people come together to relax, connect, and enjoy the moment.

Job role: Digital Marketing Executive

Job summary:

As a Digital Marketing Executive, you will be responsible for executing digital marketing initiatives that promote B0JI0's karaoke, darts, food and beverage offerings, and themed events to increase customer enquiries, venue footfall, and repeat visits. You will work closely with internal teams, the role develops engaging digital content, coordinates promotional campaigns, maintains B0JI0's online presence, analyses marketing performance, and identifies opportunities to strengthen customer engagement and local brand awareness across digital channels.

Key responsibilities:

1. Execute digital marketing campaigns across Facebook, Instagram by defining campaign objectives, target audiences, promotional messaging, for promoting karaoke sessions, darts activities, beverage promotions, and themed events to increase customer enquiries, bookings and venue footfall.
2. Develop and maintain content calendars by planning campaign schedules, promotional themes, posting frequency, and publishing timelines, to support venue activities, seasonal promotions and marketing objectives.
3. Conduct competitor and market research by analysing nightlife venues, promotional activities, customer reviews, and social media trends to identify promotional opportunities and recommend marketing promotional strategies, customer segments, and campaign opportunities to strengthen B0JI0's market positioning.
4. Coordinate with internal teams to gather promotional information and create digital marketing assets, including social media creatives, promotional videos, event posters, and campaign materials, to ensure alignment with B0JI0's branding and current offerings across Facebook, Instagram.
5. Plan and execute customer communication campaigns through WhatsApp, email, by segmenting customer groups, preparing promotional messages, event announcements, and exclusive offers while monitoring campaign responses to encourage repeat visits and increase bookings.
6. Maintain B0JI0's online presence by updating Google Business Profile, online directory listings, venue information, and website content while implementing SEO practices including keyword optimisation, and business information consistency to improve local search visibility and customer discovery.
7. Use Meta Business Suite, Instagram Insights, and Google Business Profile Performance to collect and analyse audience engagement rate, campaign reach, customer enquiries, and content performance to identify customer preferences, evaluate campaign effectiveness, and recommend improvements for future marketing activities.
8. Monitor customer reviews, ratings, comments and feedback across Google Business Profile, Facebook, Instagram, by tracking customer comments, enquiries, ratings, and reviews to identify service improvement opportunities and support the venue's online reputation.

Requirements:

● 1-3 years of working experience.

● Passionate with hospitality, nightlife, F&B, events, entertainment, or lifestyle brands is a plus because B0JI0 is event-led and community-driven.

● Interpersonal skills and teamwork.

● Diploma in related fields is a plus.