Digital Marketing Executive

Based in the heart of Shropshire, our established and growing organisation delivers high-quality services and products to clients across the UK. We take pride in building lasting relationships, fostering a collaborative culture, and continuously refining how we engage with our audience. As our business continues to expand its reach, strengthening our brand presence and communicating our values through modern digital channels has never been more vital.

The Digital Marketing Executive role is pivotal to our commercial ambition. By taking ownership of our day-to-day digital activities, you will directly influence how prospects discover us, how customers interact with our services, and how our reputation flourishes online. You will work closely with colleagues across sales, operations, and creative teams to ensure our messaging is consistent, compelling, and aligned with our strategic goals.

Based in Shropshire, you will enjoy working in one of the country's most picturesque market towns, offering a vibrant independent food scene, historic architecture, and beautiful countryside right on your doorstep, making Shropshire an exceptional place to live and work.

Location: Shropshire

Salary: £29,000 – £32,500 per year

Employment: Permanent

The Role

As our Digital Marketing Executive, you will plan, execute, and optimise multi-channel campaigns that drive engagement, generate qualified leads, and raise brand awareness.

• Planning and executing multi-channel digital marketing campaigns across organic social media, email, and digital advertising.

• Managing our day-to-day social media presence across LinkedIn, Instagram, Facebook, and X, engaging proactively with our online community.

• Writing clear, persuasive, and search-optimised copy for our website, blog posts, case studies, and digital newsletters.

• Designing, building, and deploying targeted email marketing campaigns, including automated workflows, customer segmentation, and A/B testing.

• Overseeing on-page SEO activities, identifying keyword opportunities, and coordinating technical updates with external web developers.

• Monitoring, managing, and optimising paid search and paid social campaigns to maximise return on ad spend.

• Tracking website traffic, user journeys, and campaign performance using Google Analytics 4, translating raw data into actionable commercial insights.

• Collaborating with internal teams to produce high-quality multimedia assets, including graphics, short-form video, and digital brochures.

• Conducting regular competitor analysis and industry benchmarking to keep our digital strategies fresh, relevant, and effective.

About You

• Proven experience in a digital marketing role, with demonstrable success in managing digital campaigns from concept to completion (essential).

• Exceptional written communication skills, with an eye for detail, accurate proofreading ability, and the flexibility to adapt tone for different audiences (essential).

• Practical familiarity with Google Analytics 4, Google Search Console, and core digital reporting frameworks (essential).

• Hands-on experience working with email marketing platforms, automation tools, and content management systems such as WordPress (essential).

• Strong project management skills, with the ability to manage multiple deadlines, prioritise workloads, and remain calm under pressure (essential).

• Experience with digital design tools such as Adobe Creative Cloud or Canva for producing visual assets (desirable).

• Working knowledge of PPC advertising, including Google Ads and Meta Ads Manager (desirable).

• A relevant degree or professional qualification in marketing, communications, or a related discipline (desirable).

A Typical Day

Your morning might begin with a review of key campaign analytics from the previous day, checking engagement metrics and tweaking active paid social adverts to improve performance. Mid-morning could see you drafting an insightful article for the company blog and scheduling accompanying social media posts, followed by a collaborative catch-up with the sales team to coordinate content for an upcoming campaign. After lunch, you might design an automated email workflow for new subscribers, review technical SEO recommendations, and spend an hour testing new graphic templates for an upcoming digital newsletter before planning your priorities for the rest of the week.

What You Can Expect

• A permanent role with a growing, ambitious Shropshire organisation dedicated to delivering excellence.

• 28 days annual leave including bank holidays.

• A structured training programme and genuine support to help you develop your career towards a marketing manager position.

• A friendly, inclusive, and collaborative working environment where your ideas and initiative are welcomed.

• Modern office facilities in Shropshire with complimentary refreshments and on-site parking.

• Access to a workplace pension scheme and regular team social events throughout the year.

• Dedicated personal development time to attend marketing webinars, workshops, and industry conferences.

If you are an ambitious marketer ready to take the next step in your career and make a tangible contribution to our continued growth, we would love to hear from you. To apply, please submit your CV alongside a tailored cover letter explaining why your experience and skills align with this position.