Digital Marketing Executive

Digital Marketing Executive

Job Responsibilities

1. Plan and execute digital marketing campaigns to promote the college's programmes and student recruitment activities.
2. Manage social media platforms, including Xiaohongshu (RED), WeChat, Facebook, Instagram and TikTok.
3. Create engaging marketing content, including graphics, posters, social media posts and short-form videos.
4. Edit videos using subtitles, music, transitions and basic visual effects.
5. Monitor marketing performance and work with the team to improve brand awareness and student enquiries.

Job Requirements

1. Diploma or Degree in Marketing, Digital Marketing, Mass Communication or a related field.
2. Experience in digital marketing, social media management or content creation is preferred.
3. Familiarity with Canva, CapCut or other design and video editing tools.
4. Creative, proactive and able to work independently or in a team.
5. Experience with Xiaohongshu (RED), WeChat or the education industry will be an added advantage.