Digital Marketing Executive

Major Responsibilities

Digital Marketing & Campaign Management

• Plan, execute and optimize digital marketing campaigns across relevant channels, including social media, websites, search and digital advertising.

• Develop integrated digital campaigns to support product launches, seasonal promotions, brand initiatives and consumer education.

• Manage campaign timelines, content calendars and deliverables to ensure timely and effective execution.

• Montior campaign performance and recommend improvement to maximize reach, engagement, traffic and conversion.

B2B2C Consumer Engagement & Retail Activation

• Develop digital initiatives that encourage consumer awareness, product consideration and visits to optical retail outlets.

• Provide digital marketing support, campaign assets and activation toolkits for optical retail partners.

• Identify and explore opportunities to connect online engagement with offline retail conversion through trackable lines, QR codes and other measurement touchpoints.

Social Media, Website & Digital Platform Management

• Manage the company’s social media platforms, including content planning, publishing, community engagement and performance monitoring.

• Maintain and update website content, campaign landing pages and other digital platforms to ensure accuracy, relevance and a positive user experience.

• Ensure consistency in brand identity, messaging and communication across digital touchpoints.

• Identify relevant digital trends/ tools, marketing technologies and engagement opportunities to strength brand relevance and improve campaign efficiency.

Analytics, Reporting & Optimization

• Track, analyze and report on digital marketing performance using relevant analytics and advertising platforms.

• Prepare regular campaigns report covering key metrics such as reach, engagement, website traffic, click-through rates, conversion and cost efficiency.

• Evaluate campaign effectiveness against defined objectives and recommend data-driven improvements.

• Ensure campaign tracking, data collection and report are implemented consistently.

Stakeholder & Agency Management

• Work closely with internal teams to align digital activities and business priorities.

• Coordinate with external agencies and media partners to deliver campaign effectively.

• Manage project timelines, deliverables and quality stands to ensure smooth campaign execution.

• Ensure all digital communications comply with brand guidelines, applicable advertising requirements and internal approval processes.

Qualifications

• Education: Diploma/Degree in Marketing.
• Experience: Minimum 2-3 years of relevant experience in digital marketing, social media management or integrated marketing campaigns; candidate for Senior Executive may be expected to demonstrate greater ownership and experience.
• Knowledge and Hard Skills:
  • Hands-on experience managing social media platforms, digital advertising and website content.
  • Familiar with digital analytics and report tools, such as Google Analytics 4, Google Ads, Meta Business Suite and relevant social media insights platforms.
  • Good project managements skills.
  • Strong analytical mindset and skills.
  • Proficiency in MS Office.
  • Knowledge in Adobe Photoshop/Illustrator/ Canvas.
• Behavioral Attributes:
  • Excellent written and verbal communication skills.
  • Organised, proactive and detail-oriented.
  • Able to manage multiple project and deadline in dynamic environment.
  • Ability to work independently and as part of a team.