Digital Marketing Executive

Location: Singapore

Brand: Foxy Affairs — Feminine Care & Wellness

Reports to: Marketing Lead

Type: Full-time

Salary Range: $2,900 – $5,500+/month (depending on experience & livestream capabilities)

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🚀 About Foxy Affairs

We’re not your average brand and we don’t want average people. Foxy Affairs is Asia’s #1 taboo-breaking feminine wellness brand, built by women, for women who want to feel sexy, safe, and unstoppable. From vaginal care to glow-up probiotics, we serve tens of thousands of women across Singapore and we’re just getting started.

🎯 What You’ll Be Doing

You’ll be the digital weapon behind our wild growth. If you live and breathe content, campaigns, conversions and community — this one’s made for you.

📌 Key Responsibilities

🟣 Plan, launch & optimise digital campaigns across IG, TikTok, Shopee, Meta & Google

🟣 Host TikTok or Shopee livestreams confidently, using storytelling and product education to drive conversions

🟣 Prep livestreaming ops — draft scripts, build assets, coordinate with stream team, plan hooks

🟣 Create high-converting short-form content (Reels, TikToks, IG Stories) — aesthetic, witty, bold

🟣 Run and optimise paid ads across Meta, TikTok and Google — know your ROAS from your CAC

🟣 Analyse funnel performance — track CTR, CVR, CAC, AOV, revenue attribution, and plug funnel leaks

🟣 Manage email & WhatsApp marketing — write catchy copy, set up flows, do weekly campaign sends

🟣 Support content production — coordinate with designers, UGC creators, and plan photoshoots

🟣 Reply to DMs, comments, and spark engagement — you’ll be the brand’s voice and vibe

🟣 Stay on top of trends — test new formats, hooks and strategies weekly

🟣 Assist with influencer campaigns — shortlists, briefs, comms, reposts

🟣 Collaborate on campaigns & launches — from juicy new products to viral ideas

🟣 Support brand events — roadshows, pop-ups, and activation planning

🟣 Maintain the marketing calendar — ensure alignment across platforms

🟣 Post & monitor content on all platforms (IG, Shopee, TikTok, Threads, Telegram)

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🧠 Who We’re Looking For

🩷 2–4 years experience in digital/performance marketing (e-commerce preferred)

🩷 Comfortable being on camera or livestreaming — must be confident and charming

🩷 Strong in IG reels, TikTok content, and editing UGC-style short-form videos

🩷 You understand how to run & optimise Meta, TikTok, and Google Ads

🩷 You get e-commerce metrics and how to scale with intention

🩷 Independent, fast-paced, cheeky and love working in a feminine-first brand

🩷 Bonus if you’ve worked with Shopee campaigns, Klaviyo, or influencer marketing

🩷 You have good vibes, a sense of humour, and love making content that pops

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💋 Why Join Foxy?

💖 Work directly with the founder of a multi 7-figure e-commerce brand

💖 Join a bold, mostly-female team breaking feminine taboos across Asia

💖 Livestream regularly and get paid for your personality (and conversion skills)

💖 No red tape, no BS, just fast-paced growth and real impact

💖 Competitive salary, career development, and juicy employee discounts

💖 You’ll never be bored, we move fast, dream big, and do things differently

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Want to make waves in the wellness space and build the next cult brand with us?

Slide into our inbox with your resume + links to past campaigns, ads, or reels you’ve done.

Bonus if you attach a 1-min intro video of yourself!