Digital Marketing Executive (Government Sector)

Salary: $3,500 – $4,900/month
Location: City Hall/Clarke Quay
Contract: 3 months - 12 months
✨Hybrid work arrangement available✨

Job Responsibilities

Support the execution of digital marketing campaigns across social media, search and display channels
Assist with campaign setup, scheduling, audience targeting and monitoring
Support email marketing campaigns and CRM activities
Track digital campaign performance, including clicks, conversions and engagement
Prepare campaign performance reports and dashboards
Assist with A/B testing and campaign optimisation
Coordinate digital creatives and campaign materials with relevant teams
Support basic SEO activities, including keyword research and metadata tagging
Conduct research on audience behaviour, market trends and competitor activities
Maintain campaign timelines and ensure deliverables are completed on schedule

Diploma/Degree in Marketing, Communications, Events, Arts Management or related fields
Around 2 years of relevant experience preferred
Experience in digital marketing, marketing campaigns or related functions
Familiarity with Meta Ads, Google Ads, SEO and digital analytics tools would be advantageous
Strong organisational and analytical skills with good attention to detail
Good written and verbal communication skills
Proficient in Microsoft Office and digital communication platforms
Able to manage multiple priorities in a fast-paced environment