Digital Marketing Executive

• Plan and run paid ads on platforms like Google Ads and Meta.
  
• Schedule posts, track engagement, and build community on networks like Instagram, Facebook, and LinkedIn.
  
• Do keyword research, write blog or email copy, and optimize web pages for search engines.
  
• Use Google Analytics to track site traffic, conversion rates, and campaign performance.
  
• Research target audience, competitors, and market trends before launching campaigns.
  
• Monitor campaign performance and optimize for ROAS, CPL, CPA, and conversions.
  
• Track campaign performance, optimize spends when necessary and prepare reports.
  
• Collaborate with designers, content, and sales teams to improve campaign outcomes.
  
• Optimize campaign budgets, targeting, bidding strategies, ad creatives, and audience segments to maximize performance.
  
• Support AI-driven marketing and optimization initiatives, using tools such as ChatGPT and other AI platforms to improve research, campaign planning, content, analysis, and overall marketing efficiency.
  
• Have a working understanding of SMO (Social Media Optimization) and assist in improving social media reach, engagement, and visibility.
  
• Support marketing activities through CRM platforms, marketing automation tools, and other software solutions to improve lead nurturing, follow-ups, and conversions.
  

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
  
• 1 to 3 years of hands-on digital marketing work.
  
• Knowledge of SEO, PPC, email tools, and web metrics software.
  
• Strong writing, clear communication, and multi-tasking skills.