Digital Marketing Executive

Responsibilities:

• Own and manage end-to-end Facebook Ads campaigns.
• Plan campaign strategy, audience targeting, budget allocation, execution, and optimisation.
• Drive high-quality lead generation while maximising campaign performance and ROI.
• Analyse campaign performance, generate insights, and optimise campaigns based on data.
• Manage Google Ads campaigns as an additional responsibility.
• Coordinate with the creative team to develop high-performing ad creatives and copy.

Requirements:

• 2-3 years of hands-on experience in Performance Marketing.
• Strong expertise in Facebook Ads is mandatory.
• Proven experience managing end-to-end Facebook Ads campaigns independently.
• Working knowledge of Google Ads, Google Analytics, and Google Tag Manager.
• Strong analytical and problem-solving skills.