Digital Marketing Executive

Job Summary

The Digital Marketing Executive will be responsible for planning, executing, and optimizing digital marketing campaigns across various online platforms. The ideal candidate should have hands-on experience in SEO, social media marketing, content creation, online advertising, and lead generation.

Key Responsibilities

• Plan and execute digital marketing campaigns across relevant digital channels.
• Manage and optimize the company's website to improve traffic, user engagement, and lead generation.
• Implement Search Engine Optimization (SEO) strategies, including keyword research, on-page SEO, off-page SEO, and link building.
• Manage social media platforms such as LinkedIn, Instagram, Facebook, and other relevant channels.
• Create engaging content for social media posts, blogs, website pages, email campaigns, and promotional materials.
• Execute paid advertising campaigns using Google Ads and Meta Ads, where applicable.
• Generate qualified leads through digital marketing campaigns and online promotional activities.
• Monitor website traffic, campaign performance, and user engagement using Google Analytics 4, Google Search Console, and other relevant tools.
• Prepare regular reports on campaign performance, leads, website traffic, and return on investment.
• Conduct competitor analysis and identify new digital marketing opportunities.
• Coordinate with the sales, design, and business development teams to align marketing activities with business objectives.
• Stay updated on the latest digital marketing trends, tools, and search engine algorithm changes.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
• 1–3 years of experience in digital marketing; freshers with relevant skills and practical knowledge may also apply.
• Good understanding of SEO, SEM, social media marketing, and content marketing.
• Familiarity with Google Ads, Google Analytics 4, Google Search Console, and Meta Business Suite.
• Basic knowledge of website management and content management systems such as WordPress is preferred.
• Strong written and verbal communication skills.
• Creative thinking, analytical ability, and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Knowledge of Canva or other graphic design tools is an added advantage.

Key Performance Indicators (KPIs)

• Website traffic growth and search engine rankings.
• Number and quality of leads generated through digital channels.
• Social media reach, engagement, and follower growth.
• Performance and cost-effectiveness of paid campaigns.
• Conversion rates and marketing campaign ROI.
• Timely execution of marketing campaigns and reporting.

What We Offer

• Opportunity to work in a growing IT and technology-focused organization.
• Exposure to multiple digital marketing channels and campaigns.
• Opportunities for professional development and skill enhancement.
• A collaborative and performance-oriented work environment.
• Compensation based on experience, skills, and company policy.