Digital Marketing Executive

The Digital Marketing Executive owns the day-to-day management and continuous improvement of the organisation's website and digital presence, and produces a high volume of digital content to raise awareness of our healthcare services and support patient engagement. The role combines hands-on website administration, SEO and analytics with strong digital creative production (graphics, video, written content), working closely with clinical and operational teams to ensure all messaging is accurate, compliant and patient-friendly.

Website Management & Optimization

· Manage the company website end-to-end through the CMS: page creation, updates, publishing, plugin and template maintenance.

· Maintain accuracy of service pages, doctor/specialist profiles, treatment information, contact details, and patient resources.

· Plan and improve site structure, navigation and user journeys (e.g., enquiry, appointment request, referral, international patient pathways).

· Conduct on-page and technical SEO: keyword research, meta titles/descriptions, internal linking, schema markup, page speed, mobile responsiveness, and broken-link checks.

· Run regular website performance reviews and recommend improvements, including A/B testing of landing pages, forms and calls-to-action.

· Create and manage campaign landing pages and enquiry forms, ensuring they are tracked and integrated with CRM or enquiry-handling processes where applicable.

· Work with IT and external vendors on hosting, security, backups, domain/SSL renewals, PDPA-compliant cookie consent, and troubleshooting.

· Ensure all web content complies with healthcare advertising guidelines, PDPA, and internal approval processes.

Digital Content Creation & Production Support

· Produce high-quality digital content for web, social media, email and online campaigns on a consistent publishing schedule.

· Design graphics, infographics, social media posts, banners, e-brochures, e-posters, digital invitations, and presentation materials (e.g., Canva, Adobe Creative Suite).

· Create and edit short-form videos, reels, explainers, event highlights and patient education clips (e.g., CapCut, Premiere Pro); coordinate photo and video shoots.

· Write and edit website copy, blog articles, patient education content, newsletters, captions, and press or announcement content.

· Translate clinical or technical information from healthcare professionals into clear, accurate, patient-friendly content, and obtain sign-off before publishing.

· Maintain a content calendar and a library of reusable templates, brand assets, and approved content.

· Repurpose content across channels (e.g., article → social posts → newsletter → short video) to maximise reach.

· Ensure all creative output adheres to brand guidelines and tone of voice.

Digital Campaigns & Social Media

· Plan, execute and monitor digital campaigns across search, social, email and other online channels, including paid ads (Google Ads, Meta Ads, LinkedIn Ads) where applicable.

· Schedule and publish content on LinkedIn, Facebook, Instagram, YouTube and other relevant platforms.

· Monitor engagement, respond to comments and messages appropriately, and escalate sensitive enquiries or feedback to the relevant team.

· Manage email marketing: build mailing lists, design newsletters, and track open and click-through rates.

· Track and report on campaign and social performance (reach, engagement, leads, conversions, cost per lead) with monthly insights and recommendations.

Event & Outreach Digital Support

· Create digital promotional materials for events, talks, workshops, and outreach activities (e-invites, banners, registration pages, countdown posts).

· Manage online registration forms and event landing pages.

· Provide live social media coverage and post-event content (recaps, photo albums, highlight videos).

Cross-Functional Collaboration

· Work closely with clinicians, nursing, business development, patient liaison and operations teams to gather content and ensure accuracy.

· Coordinate with external vendors, agencies, photographers and videographers as needed.

· Support ad hoc marketing and communications requests.

Requirements

· Diploma or Degree in Marketing, Digital Media, Communications or a related field.

· Prior experience in digital marketing or content creation (healthcare experience is a plus).

· Proficiency in design tools such as Canva, Adobe Create Suite, or similar.

· Hands-on experience with a CMS (WordPress preferred) and basic HTML/CSS knowledge.

· Organised and able to manage multiple projects and deadlines.

· Strong writing, communication, and creative skills.