Digital Marketing Executive

We are looking for a sharp, hands-on Digital Marketer (SEO-heavy) to join our marketing team at Procedure. We're an engineering services company built with AI at our core since day one, not bolted on later. Before we dive into the job description, allow us to introduce ourselves.

Our team is a mixed bag. Of the smart and the hard workers. Of the organized and slightly chaotic. Of the early risers and the burners of the midnight oil. We appreciate diversity and truly like having differing perspectives in the room. We pride ourselves on being early adopters of the latest tools, libraries, and frameworks while delivering business value all the time. People who work with us fall in love with their craft. We have changed the definition of "work" for them.

Requirements:

• 3-4 years of hands-on digital marketing experience, preferably in a B2B or tech services context. You've done this before, not just read about it.
• SEO is second nature to you. You understand keyword difficulty, search intent, content gaps, internal linking strategy, and technical SEO basics (crawlability, canonical tags, structured data). You've moved the needle on organic traffic for a real website.
• You've done AEO and GEO, not just read about them. Answer Engine Optimization and Generative Engine Optimization are not buzzwords to you. You've structured content that got cited by LLMs, tracked that traffic, and tied it back to pipeline. You've had targets around AI-driven MQLs, and you've hit them. We want someone who's proven this works, not someone who's still tinkering.
• You've set up GA4 properties from scratch, configured GTM containers, created custom events, and built dashboards in Looker Studio (or similar). You can trace a lead from first touch to form submission.
• You've done backlink outreach. You know the difference between a directory listing and an editorial backlink. You've used Ahrefs (or Semrush/Moz) to analyze competitor backlink profiles and find opportunities.
• You can build dashboards people actually look at. Looker Studio, Google Sheets with data connectors, or similar. You know that a dashboard nobody checks is worse than no dashboard at all.
• You've worked on websites and landing pages You've been involved in building, optimizing, or managing website pages and landing pages that convert. You understand what makes a high-intent page work: structure, copy, CTAs, page speed, and how it all ties back to the funnel.
• You use AI tools like Claude and ChatGPT as thinking partners For research, for ideation, for breaking down complex problems. Not for copy-pasting AI-generated fluff. You know the difference, and it shows in your work.
• You write clearly. Not blog posts, but briefs, reports, Slack messages, and outreach emails. Clear thinking shows up in clear writing.

Tools you'll work with:

• SEO/AEO: Ahrefs, Google Search Console, Screaming Frog
• Analytics: GA4, GTM, Looker Studio
• AI: Claude Pro, ChatGPT Plus (premium licenses provided)
• Ops: Notion, Slack
• Outreach: Email (your preferred tool), LinkedIn