Digital Marketing Executive

· Plan and execute integrated digital marketing strategies aligned with business and sales objectives

· Drive lead generation and performance across Google Ads, Meta (Facebook. Instagram), LinkedIn, YouTube, SEO, and remarketing channels

· Own end-to-end campaign planning, execution, optimization, budget management, and KPI delivery (CPL, ROI, CTR, conversions)

· Manage and optimize paid media campaigns on Google Ads, Meta Ads, and LinkedIn Ads

· Execute on-page and off-page SEO strategies, keyword research, and website optimization initiatives

· Manage and optimize websites, landing pages, and conversion funnels to improve lead generation

· Coordinate with content teams to develop blogs, case studies, email campaigns, and website content aligned with marketing objectives

· Manage and grow brand presence across LinkedIn, Instagram, Facebook, and YouTube

· Plan and execute social media calendars for campaigns, product launches, events, and exhibitions

· Drive engagement through organic and paid social media strategies, online reputation management, and community engagement

· Set up Google Analytics and website tracking to clearly identify lead sources across all channels (Google Ads, SEO, social media, etc.)

· Ensure all leads are correctly attributed to the appropriate marketing channel and report channel-wise performance

· Regularly audit and resolve issues in website tracking, forms, and conversion events to maintain accurate lead source reporting

· Track and analyze digital campaign and website performance using Google Analytics, Google Tag Manager, and Search Console

· Prepare weekly and monthly performance, lead, and ROI reports with actionable insights

· Coordinate with external agencies, and internal stakeholders to ensure effective execution of digital marketing initiatives

· Support branding and promotional initiatives for product launches, exhibitions, and events

· Work with international clients and cross-functional teams where required

Requirements