Digital Marketing Executive

We are looking for a performance-driven Digital Marketing Executive who can generate

qualified B2B leads through Paid Marketing while also building long-term organic growth

through SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine

Optimization).

The ideal candidate should understand modern search behaviour, AI-powered search

platforms, and performance marketing to drive measurable business growth.

Job Summary

The Digital Marketing Executive will be responsible for generating qualified inbound

leads through a combination of Paid Advertising and Organic Marketing.

Work Distribution

 Qualified Lead Generation

 SEO, AEO & GEO

Success will be measured by:

 Qualified Marketing Qualified Leads (MQLs)

 Cost per Lead (CPL)

 Organic Traffic Growth

 Keyword Rankings

 AI Search Visibility

 Conversion Rate

Key Responsibilities

1. Paid Lead Generation (60%)

Google Ads

 Manage Search, Display, Performance Max and Remarketing campaigns.

 Create high-converting landing page strategies.

 Improve Quality Score and campaign performance.

 Optimise campaigns to reduce CPL and increase lead quality.

 Conduct A/B testing for ads and landing pages.

LinkedIn Ads

 Generate B2B decision-maker leads.

 Build Account-Based Marketing (ABM) campaigns.

 Run Lead Gen Forms and Conversation Ads.

 Target industries, job titles and countries strategically.

Meta Ads

 Execute awareness, remarketing and lead generation campaigns.

 Build custom and lookalike audiences.

 Optimise campaign performance based on business goals.

Campaign Optimisation

 Budget allocation

 Audience segmentation

 Conversion tracking

 UTM management

 ROI analysis

 Weekly optimisation reports

2. SEO (40%)

On-Page SEO

 Keyword research

 Content optimisation

 Internal linking

 Meta titles & descriptions

 Technical improvements

 Structured data implementation

Technical SEO

 Website audits

 Core Web Vitals optimisation

 Crawl error resolution

 XML Sitemap

 Robots.txt

 Indexing improvements

Content SEO

 Create SEO content briefs.

 Optimise existing blogs and landing pages.

 Build topic clusters.

 Improve keyword rankings.

 Support multilingual SEO initiatives.

Off-Page SEO

 Quality backlink acquisition

 Digital PR

 Competitor backlink analysis

 Authority building

AEO (Answer Engine Optimization)

Optimise content to appear in AI-powered answer engines and search experiences.

Responsibilities include:

 Optimising for featured snippets.

 Creating FAQ-focused content.

 Schema markup implementation.

 Voice search optimisation.

 Question-based keyword research.

 Improving zero-click search visibility.

 Enhancing content readability for AI summarisation.

GEO (Generative Engine Optimization)

Optimise content so AI assistants and generative search engines can discover,

understand and reference Uffizio’s content.

Responsibilities include:

 Creating AI-friendly content structures.

 Building comprehensive topical authority.

 Producing experience-based and trustworthy content.

 Optimising for platforms such as ChatGPT, Google AI Overviews, Perplexity and

Gemini.

 Maintaining consistent entity and brand information across the web.

 Improving citation potential through high-quality resources.

 Monitoring AI search visibility and referral trends.

Analytics & Reporting

 Google Analytics 4 (GA4)

 Google Search Console

 Google Tag Manager

 Looker Studio

 HubSpot CRM

 Campaign reporting

 SEO reporting

 Lead attribution

 Conversion tracking

 Monthly performance dashboards

Required Skills

Paid Marketing

 Google Ads

 LinkedIn Ads

 Meta Ads

 Remarketing

 Conversion Tracking

 Landing Page Optimisation

 A/B Testing

 Performance Marketing

SEO

 Keyword Research

 Technical SEO

 On-Page SEO

 Off-Page SEO

 Local & International SEO

 Link Building

 Content Optimisation

AI Search Optimisation

 AEO

 GEO

 AI Search Optimisation

 Schema Markup

 Structured Data

 Entity SEO

 Prompt-aware content optimisation

Tools

 Google Ads

 Google Analytics 4

 Google Tag Manager

 Google Search Console

 SEMrush / Ahrefs

 Screaming Frog

 Looker Studio

 HubSpot CRM

 WordPress

 Microsoft Excel

Preferred Qualifications

 2–5 years of experience in Digital Marketing.

 Experience in B2B SaaS or Software companies.

 Experience in international marketing campaigns.

 Strong analytical and problem-solving skills.

 Excellent written and verbal English communication.

Key Performance Indicators (KPIs)

Paid Marketing

 Qualified MQLs generated

 Cost per Lead (CPL)

 Conversion Rate

 Return on Ad Spend (ROAS)

 Landing Page Conversion Rate

 Pipeline contribution

SEO

 Organic traffic growth

 Keyword ranking improvements

 Organic lead generation

 Website engagement

 Backlink growth

 Technical SEO health score

AEO & GEO

 Featured snippet acquisition

 AI Overview visibility

 AI citation frequency

 AI referral traffic

 FAQ visibility

 Voice search performance

What We Offer

 Opportunity to work with a global SaaS company.

 Exposure to international B2B marketing.

 Hands-on experience with AI-driven marketing strategies.

 Performance-based career growth.

 Learning opportunities in modern SEO, AEO and GEO.

 Collaborative and innovation-focused work environment.