Digital Marketing Expansion Strategist

Job Summary

Plan and execute diverse marketing campaigns and activities to enhance brand presence and achieve company targets across multiple digital and offline channels in the food and beverage industry.

Responsibilities

• Plan and execute marketing campaigns including Email Marketing, Mobile Marketing, Content Marketing, Moment Marketing, Influencer Marketing, Display, and Programmatic advertising to drive brand engagement and sales.
• Develop and improve social media presence for all restaurant brands across platforms such as Instagram, Facebook, and TikTok to increase audience reach and interaction.
• Brainstorm and implement creative content ideas that resonate with target audiences and support marketing objectives.
• Manage and execute promotional activities aligned with company goals to boost customer acquisition and retention.
• Localize marketing communications and collateral for campaigns, events, and promotions to ensure cultural relevance and effectiveness.
• Oversee scheduling and deployment of marketing campaigns across owned and paid channels to optimize timing and impact.
• Research and evaluate emerging online marketing trends and platforms to identify new opportunities for brand growth.
• Conduct market research and customer surveys to assess demand, brand positioning, and campaign effectiveness.
• Provide copywriting support for marketing materials to ensure clear, persuasive messaging.
• Track, evaluate, and report on marketing campaign results to inform continuous improvement and strategic decisions.
• Lead digital marketing projects from creative visual design and content development through launch, maintenance, and ongoing optimization of owned social media platforms.
• Host live streaming sessions occasionally to engage audiences and promote brand offerings.

Preferred competencies and qualifications

• Diploma or Degree in Business, Communications, or Marketing with at least 1 year of relevant marketing experience.
• Experience in both B2C and B2B marketing environments.
• Proficiency in MS Office applications, Adobe Photoshop, and Canva.
• Strong copywriting skills demonstrated through marketing collateral development.
• Ability to analyze market trends and adapt marketing strategies accordingly.
• Resourcefulness with strong attention to detail in campaign execution.
• Good analytical and organizational skills to manage multiple projects effectively.
• Critical thinking and proactive learning mindset to stay ahead in marketing practices.
• Deep interest in the food and beverage industry to align marketing efforts with sector dynamics.
• Strong drive for results with the ability to implement plans independently.