Digital Marketing Expert

We are an upcoming technology startup in Kerala, building innovative consumer-focused digital platforms in the hyperlocal commerce, and offering space. We are looking for a highly motivated and hands-on Digital Marketing Specialist who can independently drive our complete digital growth efforts from strategy to execution.

The candidate will have responsibilities across the following functions:

Digital Marketing:

• Plan and execute end-to-end digital marketing activities.
• Run Meta (Facebook/Instagram) ad campaigns.
• Run Google Ads and YouTube campaigns.
• Create lead generation and app-install campaigns.
• Optimize campaign ROI and conversions.

Social Media Management (SCM):

• Manage company social media accounts.
• Create content calendars.
• Post engaging content regularly.
• Increase followers, engagement, and brand awareness.
• Coordinate reels, creatives, and promotional campaigns.

SEO and Organic Growth:

• Handle website SEO and local SEO.
• Improve Google rankings and search visibility.
• Work on keyword research and backlink strategies.
• Optimize content for organic traffic growth.

Campaign and Growth Execution:

• Plan launch campaigns and promotional strategies.
• Track campaign performance and analytics.
• Improve CAC, CTR, engagement, and conversion metrics.
• Suggest innovative growth and viral marketing ideas.

Requirements:

• Strong understanding of Meta Ads and Google Ads.
• Knowledge of SEO and social media growth strategies.
• Experience in content planning and campaign execution.
• Understanding of analytics and performance tracking.
• Ability to work independently and take ownership.
• Creative thinking and a startup mindset.
• Experience working with startups.
• Basic design/video editing knowledge is a plus.
• Familiarity with app marketing and local commerce platforms.
• Knowledge of WhatsApp marketing and automation tools.