Digital Marketing Head

The Head of Digital Marketing will be responsible for developing and executing our digital marketing strategy to enhance brand awareness and achieve business objectives. This role requires a strategic thinker with a strong background in digital marketing and leadership skills to inspire and manage a talented Team.

Responsibilities:

• Develop and implement a comprehensive digital marketing strategy aligned with business goals.
• Lead, mentor, and develop a high-performing digital marketing team, fostering a culture of innovation and collaboration.
• Oversee the planning, execution, and optimisation of digital marketing campaigns across various channels, including SEO, PPC, email marketing, social media, and content marketing.
• Utilise analytics tools to monitor campaign performance, analyse data, and generate actionable insights.
• Prepare and present reports to senior management.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources and return on investment.
• Stay abreast of industry trends and the competitive landscape to identify new opportunities and challenges.
• Work closely with other departments to ensure alignment and drive integrated marketing initiatives.
• Champion the brand's digital presence, ensuring consistent messaging and positioning across all digital platforms.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• 6+ years of experience in digital marketing, with at least 3 years in a leadership role.
• Proven track record of developing successful digital marketing strategies and campaigns.
• Strong understanding of digital marketing tools and platforms.
• Excellent analytical, organisational, and project management skills.
• Exceptional communication and interpersonal skills.