Digital Marketing Lead
The ideal candidate will be responsible
for growing revenue through digital media through designing and executing
marketing campaigns. After campaigns have been launched, you will extract and
analyze data across multiple channels.
Responsibilities
- Lead
the Brand Communications Team to continually enhance brand image, increase
brand/products awareness across all communications and media actions on
all channels, including online and social media
- Acts
as Brand spokesperson with media relations, formulates and implements
public relations strategies, selects and manages communications with
external agencies and develop media marketing strategies
- Maneuver digital marketing campaigns through all
areas of the project life cycle
- Clearly understand and implement digital
marketing campaigns which fit client needs
- Provide analytical reporting of campaigns to
stakeholders
- Create
and implement short/mid/long-term (as may be demanded from time to time)
communication strategy for the Brand
- Provide
support to the Sales Team through advertisements, media, partnerships and
relationship marketing: all geared towards creating funnels for the
Marketing Team
- Generate
agreed sales leads through ads/campaigns etc to the Sales Team
- Follow
up with leads generated to Sales to determine follow up actions,
adjustments of strategies etc
- Produce
monthly, quarterly and yearly commercial calendar plan for the Brand and
products
- Create
content in collaboration with product managers, vet contents created by
product managers or others before use/print
- Other
task as may be assigned by the COO from time to time
Requirements
Qualifications
- Bachelor's degree or equivalent
- Fluency in Microsoft Office suite (Outlook,
Excel, Word, PowerPoint, etc.)
- Experience with SEO and SEM Strong written,
verbal and collaboration skills