Digital Marketing & Lead Generation Director

HighTechLending is looking for a hands-on, analytical Digital Marketing & Lead Generation Director to drive digital marketing strategies that generate high-quality leads and contribute directly to business growth.

This is an individual contributor role for someone who enjoys being hands-on and taking ownership. You will manage and optimize digital marketing initiatives across organic search, paid search, website conversion and analytics, with a strong focus on turning digital activity into qualified leads, applications and funded business.

The ideal candidate is both strategic and execution oriented. You should be comfortable developing a plan, getting into the details, analyzing the data, testing what works and making changes based on results.

• Develop and execute digital marketing strategies focused on generating high-quality leads and driving business results.
• Manage and optimize campaigns throughout the digital marketing funnel, from initial click through lead, application and conversion.
• Monitor lead volume, lead quality, conversion rates, acquisition costs and other key performance metrics.
• Identify opportunities to improve lead generation and overall marketing efficiency.
• Evaluate opportunities across all digital channels to support lead generation.

• Develop and execute SEO strategies to increase qualified leads.
• Conduct keyword research and optimize website content and landing pages.
• Monitor organic search performance and identify opportunities for improvement.

• Manage and optimize paid search campaigns, including Google Ads.
• Develop keyword strategies, ad copy and campaign structures.
• Monitor budgets, cost per lead and conversion rates.
• Test and optimize campaigns to improve performance and return on advertising spend.

• Analyze website and landing-page performance to increase conversions
• Make changes to landing pages. Test headlines, forms, CTAs, layouts and flow.
• Develop and manage A/B and split testing of website pages, messaging, forms, calls-to-action and other elements.
• Identify where prospects are dropping out of the funnel and fix.

• Use Google Analytics/GA4, advertising platforms and other tools to measure ad campaign performance and track conversion from leads to applications and funded loans across the full marketing funnel.
• Build and maintain reporting on key digital marketing KPIs, including spend, cost per lead, lead quality, applications and funded-loan conversion rates.
• Track and analyze conversions and use the data to recommend actions that improve performance.
• Clearly communicate campaign results and connect marketing activity to revenue and funded-loan outcomes rather than focusing solely on traffic, clicks or engagement.