Digital Marketing Lead | Imagine Live
Description
Imagine Live is one of the fastest-growing live casino providers in the iGaming industry, serving operators across regulated markets worldwide.
As we continue to scale, we are looking for a Digital Marketing Lead who will play a key role in elevating our digital marketing function and helping shape the next stage of our growth.
This is not a maintenance role.
We are looking for someone who enjoys building, improving, challenging existing approaches, and finding smarter ways to achieve results.
The right candidate will bring a combination of strategic thinking, hands-on execution, leadership, curiosity, and a strong understanding of modern digital marketing technologies, tools, and trends.
Responsibilities
- Lead and develop Imagine Live's digital marketing activities across multiple channels and international markets
- Manage and mentor the digital marketing team, helping establish best practices, processes, and performance standards
- Identify growth opportunities and develop initiatives that improve marketing performance, efficiency, and impact
- Work closely with content, design, product, sales, and management teams to align marketing activities with business objectives
- Plan, execute, and optimize digital campaigns across various channels
- Monitor market trends, competitor activities, emerging technologies, and digital marketing innovations
- Drive data-informed decision-making through analytics, reporting, and performance tracking
- Explore and implement AI-powered tools, automation solutions, and modern workflows to improve productivity and marketing effectiveness
- Identify opportunities to improve lead generation, brand awareness, engagement, website performance, and marketing operations
- Contribute new ideas, challenge assumptions, and continuously look for ways to improve results
Requirements
- 6+ years of experience in digital marketing
- Proven experience leading digital marketing initiatives and driving measurable business results
- Strong understanding of B2B marketing principles and customer journeys
- Experience managing or mentoring team members
- Excellent analytical and problem-solving skills
- Strong knowledge of digital marketing channels, performance marketing, content distribution, SEO, website optimization, analytics, and marketing technologies
- Experience using AI tools and automation platforms to improve marketing workflows and efficiency
- Strong research skills and curiosity about market trends, competitors, customer behavior, and emerging technologies
- Ability to balance strategic thinking with hands-on execution
- Proactive mindset and strong sense of ownership
- Excellent communication and collaboration skills
- Continuous learner who actively follows digital marketing trends and industry developments
Nice to Have
- Experience in iGaming, technology, SaaS, fintech, or other fast-growing international B2B industries
- Experience working with CRM platforms, marketing automation tools, and customer journey optimization
- Experience building or transforming marketing processes and teams
- Experience managing external agencies and partners