Digital Marketing Manager
Job Summary
We are seeking a results-driven and creative Digital Marketing Manager to lead and execute digital marketing initiatives that enhance brand awareness, drive online traffic, generate leads, and increase sales across multiple digital platforms.
Responsibilities
- Develop and implement digital marketing strategies aligned with business objectives to drive measurable growth
- Plan and execute online marketing campaigns across search engines, social media, email marketing, and display advertising to maximize reach and engagement
- Manage and optimize the company website content for user experience and search engine performance (SEO)
- Oversee paid advertising campaigns on Google Ads, Meta Ads, and other digital channels to maximize ROI
- Monitor campaign performance using analytics tools and generate reports with actionable recommendations for continuous improvement
- Create engaging social media content to increase brand visibility and audience interaction
- Coordinate with internal teams and external agencies to produce marketing materials and promotional campaigns that support business goals
- Conduct market research and competitor analysis to identify trends and new business opportunities
- Manage the digital marketing budget to optimize spending and maximize returns
- Ensure compliance with company policies and relevant regulatory requirements in all marketing activities
Required competencies and certifications
- Proven experience managing digital marketing campaigns and strategies (3–5 years)
- Proficient in SEO, SEM, Google Analytics, Google Ads, Meta Business Suite, email marketing, and social media marketing
- Strong analytical and problem-solving skills to evaluate campaign effectiveness and optimize performance
- Effective project management skills to independently manage multiple projects and meet deadlines
- Excellent written and verbal communication skills in English
- Proficiency in Microsoft Office applications
Preferred competencies and qualifications
- Experience with content management systems (CMS) such as WordPress and marketing automation tools
- Knowledge of Adobe Creative Suite
- Skills in content marketing, campaign management, budget management, and data analysis
- Creative mindset with up-to-date knowledge of digital marketing trends and consumer behavior
Other Information
- Employment Type: Full-Time
- Working Location: Singapore
- Salary: Commensurate with qualifications and experience