Digital Marketing Manager

We're looking for an experienced Digital Marketing Manager to take ownership of paid media across Accent Group's growing portfolio of fashion and lifestyle brands.
This is a hands-on role for a commercially minded performance marketer who knows how to turn brand and trading priorities into high-performing, full-funnel media strategies.
You'll lead paid media in-house, driving customer acquisition, revenue growth and long-term brand performance, while working closely with teams across Brand, eCommerce, CRM, Creative, Merchandise and Planning.
What you'll do

Own paid media strategy and channel plans across a portfolio of brands
Manage campaigns end-to-end — from planning and campaign builds through to optimisation, reporting and post-campaign analysis
Lead activity across Paid Social, Paid Search, Shopping, Performance Max, Video, Display, Affiliate and emerging channels
Translate trading calendars, product launches and brand campaigns into integrated full-funnel media strategies
Own media budgets, forecasting and investment decisions to maximise profitable growth
Optimise performance across key commercial and customer metrics including ROAS, MER, CAC, revenue and new customer growth
Partner with Brand, eCommerce, CRM and Creative teams to ensure media and creative are working together to deliver results
Build a strong test-and-learn approach across audiences, creative, channels, bidding and customer journeys
Own paid media reporting, turning data into clear insights, actions and recommendations
Stay ahead of platform changes, new technology and emerging digital opportunities

What we're looking for
You'll bring 5+ years' experience in performance or digital marketing, ideally within retail, fashion, lifestyle or a multi-brand eCommerce environment.
You're:

A hands-on paid media expert with strong experience across Google Ads and Meta Ads Manager
Commercially minded and confident managing significant media budgets
Highly analytical, with strong knowledge of GA4, attribution, tracking and performance reporting
Experienced in driving profitable customer acquisition and eCommerce growth
Comfortable managing multiple priorities in a fast-moving trading environment
Curious, data-driven and always looking for opportunities to improve performance
A strong communicator who can influence stakeholders and turn complex data into clear actions
Proactive, accountable and comfortable taking ownership
Experience with product feeds, pixels, conversion APIs, Shopify and reporting or visualisation tools will be highly regarded.

Why Join Us?
This is your opportunity to take real ownership of paid media and make a genuine commercial impact within one of Australia's leading retail groups.
You'll play a key role in building an in-house centre of excellence, shaping how we invest, test, optimise and grow across the entire customer journey.At Accent Group, you'll work in a fast-paced environment where ideas are encouraged, performance matters and there is real opportunity to make your mark!